Affordable Online Marketing Strategies That Work

As companies look for new ways to use the internet, searching for new and affordable online marketing strategies is becoming a business necessity. Just this last year, we saw an incredible decline in the traditional forms of advertising and huge increases in affordable online marketing and advertising.

Television advertising was down 10.1%, newspapers down 18.7%, radio down 11.7% and magazines were down more than 14% with their advertising. On the other hand, more affordable online marketing shot up as whole to almost 10% and mobile phone advertising was up over 18% for the year. Not to mention that over the last four or five years, there has been an increase of over 30,000,000 in the readership of online newspapers and a steady decline of more than 7,000,000 the print circulation of newspapers.

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So instead of using traditional expensive advertising, many businesses are turning to effective and affordable online marketing social media strategies like Twitter, Facebook, YouTube, and online blogs. Each and every day there are over 1.5 million pieces of content shared through facebook alone. So the question is, "Are your products and services being shared right now?"

Out of over 1000 professionals and individuals polled that do business online with social networks, 86% use Twitter , 79% use Blogs, 78% use , 77% use Facebook, and 41% use YouTube. So if your going to start using affordable online marketing strategies; Twitter, Facebook, and blogging is a good place to start.

Even though social media is a great form of affordable online marketing, you'll need to put an effective online marketing strategy together. You can start by creating a single landing page that gives something of value to the visitor. It can be an ebook, video, free report, or anything that you feel will be valuable enough for your visitor to give you their name and email in order to get your offer.

Once you create a landing page with an opt-in form and offer, then you'll need to market that landing page to your social media sites. When you market your landing page, it needs to be done in a conversational language. For example, if you were selling your services as a carpet cleaner, your landing page might have a free report on how to get out carpet stains. When you market your landing page, post a conversational statement that includes the link to your landing page.

Example: "Here's a great resource for learning how to get out tough stains. (your landing page link)" or "Carpet cleaner reveals his secrets on getting out difficult stains. (your landing page link)."

This strategy alone gives us dozens of new leads every single week. If you'd like more information on affordable online marketing strategies, go to http://www.geovantage.net/training