Businesses – whether mom and pop organizations or multi-national corporations – often struggle to find the very best way to advertise themselves to potential clients. Advertising can become especially difficult when the target audience of a business is varied instead of focused. How can you launch an effective campaign when your audience is so diverse? A simple solution that is both cost effective and message efficient is a printed mug.

When you choose a printed mug to advertise your business, you are choosing an item that can become a constant reminder to both current and future clients on how much they need your products or services. A printed mug is the perfect solution to your advertising needs, because it’s an item your client base could potentially use on a daily basis. Because of that, your company’s name, logo, or even a listing of your services will always be on the forefront of their mind.

There are a few important things to keep in mind when choosing the printed mug that will represent your organization. First, make sure to design your printed mug to portray exactly the image your want clients to have of your organization. This doesn’t necessarily mean that you have to create your design from scratch; mugs that use a common pattern can also effectively advertise your organization. It does mean, however, that you must ensure that the message you want to relate is clearly conveyed by the mug design you choose.

Next, develop a cohesive advertising plan prior to ordering and disseminating your printed mugs. Figure out the audience you will sent your printed mugs to before placing your order, so you have enough on hand to effectively enhance your campaign. On one hand, you’ll want to have extra product on hand to be able to send out later on when additional potential clients are identified. On the other hand, you won’t want to carry so many extras on hand that they collect dust but don’t effectively enhance your bottom line. A rule of thumb many organizations use is to order enough to cover the current list of clients they will be sending their promotional items to, and then order an additional 15% to utilize later on. Keep in mind that the larger your order, the larger your discount. It can often be more cost effective to order all that you’ll need at once, than to make separate orders at different times.

Finally, when using printed mugs to advertise your wares, ensure that you have a marketing plan in place to follow-up after distributing your promotional gifts. Although printed mugs are a highly effective advertising strategy, follow-up is the key to keeping existing clients and gaining new. Client knowledge can play a key role – if your contacts are fans of coffee or tea, you may find that sending a sample of one or the other, to be used in the previously sent printed mug, may help to gain their business. Whatever path your advertising plans may take, you can be sure your company will benefit by using printed mugs as promotional gifts.