Fresh Network Marketing Leads For A Home Based Business Opportunity

With loads of home based business opportunity out there today, it's difficult to find one that can be called a true and serious home based business opportunity. But believe me, there are plenty out there. Sometimes it's even better to create your own serious home based business opportunity based on successful categories of Internet marketing rather than joining a type of network of potential mlm based business. Although we are always looking for serious online business opportunity, the honest difference between a serious and non-serious is the guy or gal who is trying to make it their business.

So, with this being said lets go ahead and discuss a few of the home based business opportunity and strategies that can start or even enhance your online income journey.

Having a blog is basically an online journal that is great for creating online business wherein you can digitally write down your thoughts, ideas, and opinions to sell/promote a service or product that you want your online traffic to read. Blogs come in different styles, formats, and settings, depending on the preference of the user. Many blogging sites, offer built in features such as hyperlinks, straight texts, pictures, widgits etc. Some blogging sites, even allow you to put video and mp3's on your blogs.

When it comes down to it, a blog really has three main features:

title- which allows you to label your blog

postbody- this is the content of your blog

posttrackback- other sites can be linked back to your blog

blog permanent link- every article that you write has a URL

comments- this allow readers to post comments on your blog.

One of the great parts of blogging when starting and in search of a serious home based business opportunity is that it is made of only a few templates and scripts such as PHP. Unlike, other websites that are made up of numerous individual pages which can be very confusing unless you know HTML or CSS and so on, blogs are very simple. This make it easier for blog users to create new pages, because it already has a fix setting that include: slots for title, body of the post, category, etc.

This is a fantastic feature of blogging, as well as those such as you looking for a serious home based business opportunity to develop and work on since you can start blogging right away. Simply choose a template, add a few plug ins to enhance the visitors experience, and write write write until your hands are blue.

Everyone looking for a serious online business opportunity is not just limited to the personal usage of blogs. There are a lot of blogs that follow a theme such as: sports, politics, philosophy, social commentary, making money online, investing etc. These blogs espouse on their specific themes. This way blogging becomes a medium in which people can share their knowledge and opinions about a variety of themes and topics that they would like to promote in which you can promote anything that you would like.

Some bloggers even use their blogs as a means to earn money online (so pay attention). Some authors advertise their books on their blogs. While other bloggers looking to promote their serious online business opportunity use their blogs to shed light to currents issues, events, news and catastrophes and generate leads and convert prospects.

A vast majority of entrepreneurs benefit from blogging by promoting their online businesses on their blogs, with millions and millions of people logging onto the net every day, blogging has become a lucrative move. Some bloggers who run online businesses promote their merchandise online. While others profit through specials offers.

Another great, A fantastic way to promote your serious home based business is by means of PPC, which stands for Pay Per Click - a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser's domain.

In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services - the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it "keyword auctioning"). Advertisers would then pay the bidding price every time a visitor clicks through the url.

PPC advertising is also known under the following names/variations:

• Pay per placement- Pay per performance- Pay per ranking- Pay per position- Cost per click (CPC)

PPC advertising is usually done with the following standard procedures:

1. Setting up an account and/or deposit funds.

2. Creating a list of keywords to be used.

3. Finalizing the PPC user account.

4. Bidding on the ad placement, including the search result words or phrases.

5. Developing the ads aka writing the ad copy.

6. Setting up the 'landing pages' for your ads.

7. Placing the advertisement in the search engine.

There are a great deal of benefits to Pay Per Click advertising, making it an effective way of promoting an home based business 'online'. Some of them are listed below:

• Your ads are up fast. PPC advertisements are implemented very quickly - they can go 'online' within an hour after winning the bid and paying for it.

• Obtain specific, pre-qualified, and quality traffic. PPC provides you with a quality or a well-targeted traffic. Visitors are narrowed down into 'qualified' people who are actually looking for specific products and/or services that you offer - those who are more likely to become a 'lead' (a convert) and complete a transaction (either by buying your product or subscribing to the service that you are offering.

• Increase your reach. PPC advertising provides additional traffic to your site, aside from the natural or "organic" search engines.

• Instant Results

Implemented properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment. Even better you don't even need your own website to promote your home based business. If you are part of affiliate networks you can simply direct the PPC traffic to your affiliate site, once a sale is made you earn commissions. Affiliate networks are fantastic for those looking for more than a serious home based business opportunity.

Mike Aemisegger

Starting A Small Business?

Fresh Network Marketing Leads For A Home Based Business Opportunity?