First of all, when starting a facebook fan page you must understand that there are a few small steps to always follow. A good fan page will have a photo or two, a few updates, as well as complete profile information. The name of the page should also be creative, but it can just be your website or business name as well. The important thing is that all aspects of your page remain eye catching and fun.

The next step is to update often. Frequently updating your status will catch your fans eye when they browse through their updates. This part is similar to Twitter marketing in many aspects, but much more fun. Your statuses can include updates from your site, random questions or facts, as well as videos or fun stuff. What you update should be at least somewhat relevant to your business. When someone comments, "likes", or fans your page, their friends will also see that information! This means double the traffic for you.

Of course, it isn’t all about updating and posting things on a fan page. You must also remember to maintain activity on your actual website. Doing so will encourage people to come back for more time and time again. Many companies seem to lose focus of their website after developing a successful facebook page! This can truly be a tragedy if you want to increase traffic and conversion to you, not just to facebook.

Even though everyone out there tells you what to do for a fan page, there are some distinct things you should never do with any fan page. Always avoid the following:

• Excessive cursing. This will definitely turn a lot of people off to your site.

• Being controversial constantly. If this is your main business, such as for a news site, it is fine. But if you just own a simple blog there’s no need to bash religion or babies or anything else that doesn’t affect you.

• Never updating anything at all. Forget it and they will also forget you. No one will visit your page again, and it goes downhill from there.

While facebook fan page marketing is a tricky subject, it is fairly easy to incorporate into any website building system. They are simple to maintain because they are also connected to your main account, so its just a matter of simple switching back and forth. There is no logging in and out constantly involved. If you need traffic and a good fan base for your site, start a fan page today! There is honestly no reason why you should not have one, especially if you are offering something valuable to others!