When it comes to generating an info-product, there are 2 types of methods to choose from. You can either be creative or innovative. Creative means, you see the market and come up with a good solution.

In effect, it is coming up with an info-product that will solve an existing problem. For Example, if you observe that there are a lot of individuals having a problem to write a sales letter, you come up with a sales letter generator software.

Or let's say, if you observe that many individuals are trying to set up their joint venture's details, you can generate a joint venture profile software. Essentially, you'll be the first person to sell in the market. Make sense?

However if you want to lower your risk of failure and earn money faster, I'll choose to be an innovator. Study the existing products available to fulfill the demand of a market. Look how good the sales volume is. In that case, I'll be an innovator to present better solution or tap on the existing opportunity.

Not sure what this means?

Let me explain ...

You may have noticed that there are many sales letter generator in the market, this is because of the innovative marketers that are creating them. PayDotCom, a somewhat new company, is one more example of an innovator market that provides the same service as Clickbank.com

PayDotCom was create after the company Clickbank.com was created When it comes to providing credit card processing service with built-in affiliate tracking program, Clickback.com was the first to provide such. At the present, there are new innovative marketers that have presented an affiliate tracking tool that can be incorporated with other credit card processors like Paypal.com, 2checkout, authorize.net, etc.

Innovative marketing doesn't limit to imitating what is successful and trying to be superior, larger or cheaper. That's a very narrow observation on how to be profitable which will eventually fail. {Just|Simply] by adding these 2 extra ingredients in it, you'll modify the whole profit model:

1. Finding an angle

Finding an angle means positioning yourself different from those who made it first. For example, Clickbank.com is a success. But other affiliate tracking tools that did not have a built-in credit card processor were very successful as well by tying up with third party credit card company. PayDotCom is also another case in point for they solve the core problem.

2. Complimenting with the pioneer

Produce an info-product that can ride on the existing successful market. Let's take Clickbank.com as a model for discussion purpose. There are lots of new tools invented to improve the ease of using Clickbank.

Examples are: Software to manage your Clickbank.com affiliates; Software to pull-out your Clickbank sales report into a Microsoft Excel file; Software to make Clickbank.com search engine tool that is incorporated with Clickbank ID;Video tutorials on how to setup Clickbank.com account; and many more.

See what's happening on the Internet.Make a decision if you want to become a creative or innovative marketer. Then, ACT NOW!