Promotional mail uses direct mail, catalogs, bulletins and sales announcements which can be very helpful in building your own business. It is known that every manufacturing company has its own sales force, dealer network or customer service staff which makes it difficult to present the complex features and benefits of direct mail or mailing services value in sales.

It is natural to use mailing services particularly direct mail when introducing new products, generating leads in new market areas and building up weak territories. The response generated by this type of service make it possible for almost all of sales representative agents to cover places or territories more often. They can now cover larger territories and can also schedule sales calls with clients and other probable clients more efficiently. Additional business with a low cost of sales can be achieved when direct mailing is used in covering areas that a sales representative cannot cover because of the cost of fare or its geographic location.

Series of informative direct mail pieces can also be geared up towards educating possible clients and converting them into clients. If a probable client is convinced with what he has read, he will now be a client of the company.

Companies which largely invest in electronic media often send mail to targeted areas to reinforce their advertising message, making the entire campaign more effective. A reply card with a call to action or special offer can also "close the deal" by generating a response from prospects.

Presenting features and benefits in a visually appealing manner often creates new interest and prompts consumers to seek products by brand name. Many companies go one step further by including a sample of their product, giving the consumer a chance to try it at home.

Acknowledging orders and payments, welcoming new customers and other goodwill advertising are also methods of indirect selling that will improve your bottom line over the long run.

Any time there are new phone numbers, address changes, the announcement of additional locations, grand openings and other special events, don't miss the opportunity to keep your name in front of prospects - as well as to those who are current.

With all the new methods of advertising and promotion, it is still advisable that we still use the direct mail in order to provide more information and satisfaction to the potential clients. This will bring potential clients even in areas which will bring in more cost when physically visited by the agents.