Logo Design - Things to Consider when you are Designing a Logo for your Company.

BusinessMarketing & Advertising

  • Author Alexande Rzen
  • Published May 12, 2010
  • Word count 452

With the advent of internet technology, so many people are trying to start their own online business. For this instance, you need a well designed and equipped logo for your company. A perfect logo will create a positive awareness and information about your products and business to the customers. You need to consider so many things before selecting a perfect logo for your company. Here some of the important things to consider when developing your company log design.

The tendency for people is to try to do too much with their logo design. Sure your image is important but no company ever achieved success based solely on their logo. A simple design is best for a logo. Remember you may want to use your logo on other products, and it may need to be printed in various formats and color schemes. Even if you do not think you want to use it for these applications now, plan for company growth, and so try to develop something that is as flexible as possible. You can design a logo in 4 colors that looks great on the screen, but tries putting it on pen, or a coffee cup in black and white, and it may fall apart. Try to think of all the potential applications and if your final design will fit into these applications. Also think about size. Also think about the size. If you have a long company name that you are spelling out next to a larger graphic it may be a problem at small print sizes.

As far as development time you can save some headaches if you have an idea of what types of logos you like before you begin. Give the designer some examples of styles of logos that you like and what you do not. Think about colors also and try to convey that up front.

The biggest problem we see is when logos are review by large groups of people. In general if there are more than a few people with a final say on design, there will be problems getting everyone to agree. The more people that are involved, the longer it will take to get consensus. Try to be specific when you provide feedback to your designer. Just telling them that you do not like anything will not help. Try to tell them what you do not like about a particular design and what parts you do like and why. Very specific feedback you provide will help them get closer on the next pass. Finally, there are some well established and experienced web sites are offering these logo design services to their valuable clients. For more information and details, please visit their valuable web site.

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