Mike Dillard's What's Working Now Preview

Mike Dillard's What's Working Now is due to release on March 29, 2010. Mike is a rags to riches story that went from waiting tables to Millionaire in 18 months. He is an industry icon responsible for many of the high six and seven figure earners. Mike generates 500 leads per day and he makes the largest residual income checks in his primary opportunity.

What's Working Now started as a pet project and solves the number one problem facing Network Marketers, information overload. Whether you are new or a veteran marketer, information overload hits all of us as new marketing tools, courses and programs are released almost daily in pay per click, search engine optimization, social networking, blogging, copywriting, postcards and so on.

So what is the answer? The answer is more efficiency to acquire the latest skills from high six and seven figure earners. It will be like looking over these leaders shoulders and learning step by step how to implement the latest systems that are working now to explode our businesses.

So what is Mike Dillard's 3-step formula for success? Mike revealed his 3-part business model that he has used consistently from the beginning of Magnetic Sponsoring in 2005. The 3 parts of the puzzle are:

1. Build a list
2. Build a relationship with the people on that list
3. Market to that list

Mike went on to expand on the importance of focusing on one traffic generation source. So pick one of the following strategies, Pay per click, Article/Video Marketing, Social Media Marketing, Blogging, ListBuilders etc; and focus on it to build your list.

Next, build a relationship with folks on the list as that gives you the right to turn those people into customers. How well you do step 2 will determine how much money you make in this industry and how many people you recruit into your business.

Step 3 is market to that list by utilizing a Sales Funnel, Magnetic Sponsoring Products, affiliate products and/or your primary business. In step 1 you master generating traffic from one source and in steps 2 and 3 you master Copywriting. Copywriting is salesmanship in print and what ever action you want your prospect to take is going to be based on your ability to get them to move to the next step.

Mike discussed the importance of giving value and taking action on a daily basis. He shared an action technique that he has used from the very beginning which he calls his Daily Five List. Every night Mike goes to his computer and writes 5 specific tasks that he will complete the next day before he goes to sleep that move him closer to his short and long term goals. Mike shared the analogy of laying 5 bricks a day and by the end of the year, you have built a mansion.

In closing, Mike was essentially asked, "If you had nothing and were starting over, what marketing strategy would you use and why? Mike said that with the best Pay Per Click class and Copywriting course, he would get to $5,000 per month within the first couple of months by becoming a super affiliate, build his downline and he would become a Millionaire within a year. Mike also shared with us a foundation book that he highly recommends, Scientific Advertising by Claude C. Hopkins.