Sales letters and direct mail pieces that get mega response
Business → Marketing & Advertising
- Author Jason Strachan
- Published May 14, 2010
- Word count 630
This is a bit shocking.
Recently I've been having more and more people who approach me and ask me to write sales letters for them to sell a product they have created. Great. Fine. That's my job after all. You'd think I'd be happy right?
Especially with the high fees that I charge right?
Wrong.
I'm not happy at all you know why?
Because people just like are being brainwashed into the sales letter scandal big time! And its becoming a epidemic!
Heres the truth. A sales letter no matter how AMAZING. No matter How killer the copy is. IS WORTHLESS.
In fact. In fact even a brilliant sales letter - yes even if I write it aswell. Is worth less than the paper its printed on. Because at least you CAN sell blank paper to someone who needs it.
A funny thing I've noticed recently is that lots of people who hire me to write sales letters for them end up needing a lot of extra help afterward to make it work.
For example I'll write the sales letter for the client that sells the heck out of their product or service. The next thing you know, nine times out ten. The following day I'll get a call back from that client asking me how they can get traffic onto the site. So being the helpful guy I am. I set up and design 6 google adword ads for them to test to get them traffic.
Sales Went UP 4000% Our website copy & direct mail Pieces generate MEGA sales fast!
So now they've got traffic flowing onto their sales page. Great.
Problem is now that I can see that the guy doesn't have an opt in page on the site. Steam. At this point if you can imagine. Is flying out of both my ears like a steam engine! Because I can see he's just throwing away 90% of his potential business by letting it go. And worse he's wasting 90% of his advertising budget. It breaks my heart to see this. It really does. Because that's all my hard work down the drain too.
So then I write an effective opt in page to build up their customer list quickly.
Then after that. They need to know how to write a series of e-mails that can transform that massive database of warm prospects they've just built up into cold hard cash. ...Agghhhh!
So as an attempt to kinda pre-empt all of this rigmarole from ever happening again...
...I NOW OFFER IT ALL AS ONE BIG PACKAGE!
If I didn't LOVE writing copy so much. I'd have packed this in this copywriting gig ages ago!
So with every sales letter I write for clients I add in 3 other services . I include: 6 google ad word Ads to BUILD TRAFFIC. The type of adwords Ads I create are designed to grab your prospects eyeballs and get a crazy amount of clicks. And with the monstrously high click through rate my ads get. It also means you actually end up paying less for your clicks!
Then 2. I also create the squeeze page copy for you to -GROW YOUR CUSTOMER LIST-
Then 3. I write for you a series of 4 emails designed to get your thousands of people on your list spending MONEY with you. - MONEY & WEALTH
..Its a lot of work. No question.
It WOULD be a lot easier for me to just to write you a sales letter and run. But I want YOU to get results. I want to be one of the worlds greatest copywriters and to do that I must be consistently making my clients millions.
I'm not available to hire. So don't call me.
But if you have any questions you can E-mail me on: Results@the-copy-writing-prince.com
All the best,
http://www.the-copywriting-prince.com/freebookpage.html copywriter. Sales letters. See website. Get free e-book. Learn why his rich clients listen to every word he says. Call UK +44 00 0 7855243381
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