When thinking about print business cards, what comes utmost to your mind? I bet that what most of you would imagine is a small piece of card stock with a person’s name, company, position and a couple of contact numbers as well as an address and an email address. You might even add a slogan or a logo for full measure.

If you were an ordinary person, you would probably be thinking the same thing. But if you are a marketer or a business owner, you would be imagining a different business card printing – where you think about how diverse a business card can be and a lot more that it can do to market your business.

Many people don’t realize that there are more to the usual print business cards found in the market. These little pieces of paper can actually be utilized to promote one’s brand image and identity. You can actually improve your impact with these seemingly small marketing tools. But even if they may look insignificant, they do pack a huge punch when it comes to getting a good impression from your target clients.

Since we’re talking about punches, one way of making your business card stand out is to create a ‘punch card’ for your cards. With this kind of business card printing, you provide your target clients with someplace where they can punch off a number in your card (hence, the name). This can be done every time they visit your shop or avail of a particular service. The great thing about this kind of card is that your target clients can carry it in their pockets, purse or even in the wallets. Since they carry it with them, it encourages them to continue using your card and shopping at your store to get the prize or gift in exchange for a complete punch card.

A punch card is one great example of a unique business card. It is effective in getting not only the attention of your target clients; but you are also providing your print business cards the opportunity to be retained by your target clients because they actually have a use to them. More than the information displayed in front, your target clients are also reminded of what kind of service they can expect from you from these small cards.

There are other unique ways you can apply to your business card printing so you can definitely get clients and prospects to keep coming in your door. You can use your cards as small coupons or discount cards. The bottom line is to provide more than the usual information to get your target clients interested in what you have to offer for your business.