If you run a real estate business, you are well aware of the importance of marketing. If your potential clients don't find you, they are likely to find your competitor and give their commissions to them.

Internet marketing is an excellent solution for real estate agents. A real estate agent can reach people who they would not be able to meet otherwise by using Internet marketing. Here are five tips to help you reach your potential customers:

• Create A Professional Web Site For Your Real Estate Business. You need to present a professional online image to attract real estate clients. Potential clients who find your web site will equate the professional look and feel of the web site to your own professionalism, since the web site is the only piece of information they have to evaluate your real estate business.

The web site for your real estate business should have a professional look and feel and have information about you, your business, and services that you provide to your clients. There should be a way for potential clients to contact you. After all, you would like these people to get in touch with you and start working with you.

• Publish A Real Estate Newsletter. Not everyone who comes to your web site is going to be in need of your services immediately. Many people shop around, reading information about dozens of real estate agents before picking a real estate agent to work with. Others may not need to buy or sell a house now, but they maybe in need of your services at a later date. You need to be able to keep in touch with people who come to your web site, but are not ready to hire you yet.

A newsletter is a great tool to keep in touch with your web site visitors, share information with them and educate them about your products and services. Make sure that you have a newsletter subscribe form on every page of your web site, and that you offer a compelling reason for your web site visitors to subscribe to it.

• Offer A Compelling Reason For Your Web Site Visitors to Subscribe To Your Newsletter. If you are not inviting your web site visitors to subscribe to your newsletter, you are losing money in the long run. Make sure that you are offering a free report, or some other free gift for everyone who subscribes to your newsletter. By doing this, you will be able to get more newsletter subscribers and more clients for your business.

• Optimize Your Web Site for Search Engines. Search engine optimization is the process of modifying web page content and meta-information to improve the search engine ranking of the page. By optimizing your web site for search engines you can get more people looking for real estate agents in your area to your web site.

• Publish Your Articles Online. Publishing articles is an excellent way to show off your expertise, let others know about your real estate business and drive traffic to your web site. When you write and publish your articles, other web site owners pick them up and publish them on their web sites, while giving you a link back to your web site.

Use the five techniques we outline above to drive targeted potential clients to your real estate web site. Effective Internet promotion of your real estate business will help you drive clients to your real estate business every single day.