Any entrepreneur in today’s market should calculate ROI (return of investment), otherwise there is high possibility to loose the skirt. Finding most effective way to get your product or service to the market is the only way to make profit.

Most vital will be your innovative approach to your product or service. Otherwise you will be one of those meaningless dreamers, believing promised fairytales to become internet millionaires and will get robbed during this process.

So, what is wrong with current approach?

• Think yourself, what’s relevant to your business and how you do it better, than your competitors. Do your own research; never believe business consultants or those, who claim to be internet marketing gurus. Never believe anyone telling you, better do it in your way, nobody else hasn’t yet figured out.

• Find out, what key phrases are relevant to your product and how much there is interest in the market. Don’t be narrow minded about keywords and believe SEO to put you first position in those. Even successful with huge efforts and your money paid to best SEO expert, you will have no use of it if people are searching as you think or not clicking to your site. And you will loose your top position anyway, when there are no clicks to your site for particular keyword.

• How can affiliates making money themselves when promoting somebody’s website for free? Imagine using PPC (Pay Per Click) to participate in successful affiliate program. How can you beat others by bidding more? When GoTo (later become Overture, which was purchased by Yahoo) introduced this model back in 1998, I was very much interested to test it. It didn’t much matter, when the visitor price was 1 sent. But when somebody was willing to pay over $3 for a visitor, I found it madness. It didn’t much matter for me as I had decent traffic from natural search engines and specialist portals anyway. So, when this company went public I purchased their stock for $6 and sold it three months later for $160. There is always someone, who is willing to pay more to satisfy his ego. Can you afford to compete with rich persons having big egos?

• I have found personal networking to be most expensive way to do business. Especially in UK, where you encounter lack of intelligence and proper education. You need to convince Brits ages before they start to believe, that you can deliver something simple for them. Meanwhile, the technology and ideas has been moved several steps forward. It was faster doing business in US or Asia, but you need to spend lot time and money in travelling living expensive lifestyle. If you have proper backup from investors, you can afford this strategy. But without a backup, you will loose your shirt again. So, better use online marketing strategy rather than impressing others with expensively designed website or business cards.

So, why do you need well designed website or business cards? Do they make you money? Are you social security agency to support unemployed designers, SEO specialists, commission greedy businesses and deal with stupid customers? Should your objective be to make money with the product you believe?