Promoting your Bar or Nightclub thru Myspace
Business → Marketing & Advertising
- Author Sean Dell
- Published June 24, 2007
- Word count 810
Many people believe that Myspace is nothing more than a place to meet friends and interact with people on the internet from all over the world in a social manner. However, what you may not know is that Myspace can be a great place for businesses as well. Business owners, entrepreneurs, musicians, and those in the entertainment business are using Myspace each and every day to promote themselves, their services, and their products.
For nightclub or bar owners Myspace can be a great way to promote your specials, events, or even your establishment itself. You see nearly every household in the world today has a computer or at the very least access to a computer. Myspace has thousands, upon thousands, of visitors each day. Just think what those people could do for your business.
How can you use Myspace to promote your nightclub or bar? Well, it is simple really. Let’s say you are having a party to celebrate a holiday such as Halloween or New Years you could use your Myspace profile to basically advertise all aspects of your party. For example, if you were going to have costume judging and prizes, you would place all the information right there on your profile. You would want to include any specials going on that night, as well as if there is a cover charge and hours as well.
Myspace can also be great for promoting bands and DJ’s as well. You could make it a habit of posting all weekly live entertainment right on your Myspace profile. If you have karaoke each week or more often, you could include a calendar. This will allow any person visiting your profile to know exactly what is going on at any given day of the week.
If you offer pool leagues, darts, special sports related activities, and specials on drinks this is a great way to get your business noticed and gives your customers, as well as future customers the best possible information about your business. It is a well-known fact that most people opt to search online for information as opposed to picking up the telephone and contacting a business. You do not need a website, just a Myspace profile.
Now you are probably wondering how exactly can I reach the people I want for my nightclub or bar? That is a very good question. Myspace is a world wide social network, therefore, targeting the whole world is really not necessary, especially if your business is located in Bloomington, Illinois. Would people in Texas come to your establishment? Likely not, unless they were visiting the area on business or to see family members. It is entirely possible with it being the home of State Farm; however, you cannot count on that.
What you really need is to target your specific audience. A program like MyFriendBuilder is the answer to all your problems and needs. You see, Myspace allows you to search for people in a defined range, such as gender, age, and location. You could make “friends” and invite people to add you as well in your specified audience. It could take literally years to go through all of the people in your area and on Myspace. MyFriendBuilder makes it easy to find your audience and make them aware of your nightclub or bar.
The key to promoting your nightclub or bar is promoting your profile to people within your area and targeted audience. For example, using the Bloomington, Illinois instance as above, MyFriendBuilder can allow you to find and promote your profile to people in your area just as you define in the program. Using the program, you could search for people that are within fifty miles of Bloomington and invite them to become your friend. This means not only Bloomington members will check you out but even those within fifty miles of the city.
You could also specify a certain age group. The bar crowd is typically between 21 and 31 years of age, you could make this a definition as well with MyFriendBuilder. The entire goal is to promote your business, with a local business such as a nightclub or bar, it is necessary to promote only to people within your area that is likely to visit. This program takes the guesswork out of finding friends on Myspace.
MyFriendBuilder also saves you a great deal of time. Everything is automatic, so you will not have to take hours upon hours to search through every profile and then inviting them as friends, do it automatically. Soon, you will have so many friends, you will find that your bar or nightclub is constantly packed. Once you have built your friends list, you will have the ability to send bulletins out to those on your list, promoting your events. Now all you have to do is sit back and enjoy the ride.
Sean Dell has worked in many bars and nightclubs
and found myspace as a great way to
get free advertising. Besides this site he also
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