A Unique Idea - Having a unique idea is good, but it is not a must have. Look

into your industry and find something to improve on instead. Many existing

markets are large enough to accommodate competition. Look at McDonald's,

Burger King, Wendy's and other familiar names would seem dominate that market,

leaving no room for new competition, however new restaurants are popping up

all the time. Build a business out of something you are interested in.

It is Difficult - Many people thing that starting a business is complex and

difficult. I think otherwise. There are many businesses you can start that

are really straightforward. For example the franchise business. It has

training and step-by-step system to get your business going. The rise of ebay

is another business that allows people to start a low capital auction

business. Network Marketing offers a home franchise approach, providing step-

by-step system to follow so that you don't have to reinvent the wheel.

A lot of Capital - Lets be realistic. If you want to start a business that

makes 6 or 7-figure income, it is going to take some commitment (capital).

Compared to start-up capital required for many poplar franchise or brick and

mortar store, home base business can be started for a small fraction of the

cost.

No free time - If you are leaning towards a traditional brick and mortar

store or a franchise, then you will not have any free time. Who wants that

right? The point of starting your own business is to have freedom and

flexibility with your time. Since that is your objective, starting your own

business help you to work harder and not smarter. You leverage on your time

and resources instead of working on your own.

I Need Employees - Most home based businesses doesn't requires any employees.

For example a document translation business does not require any employees.

You run the business by yourself. A study revealed that the 5.4 million

majority women-owned firms without employees make a significant contribution

to the economy, generating $167 billion in sales.

It Will Take A Long Time To Be Profitable - How do you define 'long time'?

Three months? Six months? You need to have a ready business plan before you

decide to start a business and you need to anticipate how long you are

willing to stay in business before you see profit.

It's Risky - Risk is a function of how much is at stake. Many businesses can

actually be started for little or no money at all. For example a computer

service business, they require very little to start up. According to

Entrepreneur Magazine, 95 of people succeed when they start a business with a system!

Create your own marketing plans and business system and your business will

far more likely to succeed.

So, as you can see many of the ideas we have about starting a business simple

are not true. You CAN start a business more easily today than ever. There are

many good opportunities out there to choose from. If starting a home-based

business is what you want, find the right opportunity for yourself and take

action.