Promoting your internet business can be done in hundreds of ways, some of

which are more effective, some less so. Others can be total flops. But what

matters at the end of the day is simply this: RESULTS…RESULTS…

RESULTS. All your efforts should be geared to this one goal alone: Results

that put money in your wallet. So what really works?

1. People just cannot resist…FREE! Yes, FREE - people love it!

Imagine: You are out shopping for perfume. You pass the cheese counter. A

gorgeous lady offers sample tastings of smelly, bluey Gorgonzola. You hate

cheese, it gives you eczema. But you take some all the same – maybe not to

eat, but because it is free. Lesson: If it is free, people will take it. In your

online business, send out free newsletters; offer a free trial period; free

services; free information. Tease your potential customers, for example, with

FREE PC reports or PC scans. After running these free services, alert the

customer of problems (potential and existing) on their credit record or PC.

Then show them what it is or repair the problem for a fee. This can be an

effective way to get information to your potential customers, create sales or

to generate traffic to your site.

2. Turn KNOWLEDGE into traffic to your site.

You are probably be an expert on your product/ business. Leverage this

expertise by writing articles and publishing them in an ezine or an article

information site. The most effective way is to give away your articles for

– FREE! In return, ask the publisher for authorization to include a byline. A

byline is a very short summary of the author, his credentials and website.

Your byline is a way to claim a ‘visible’ place, a niche on the world wide

web for you/your business. With time, readers will come to regard you as

an expert in your area of specialization. The logical progress and outcome

will be trust in you/your site as a source of credible information.

3. Click-Click-Click to riches

Some search engines allow the purchase of website rankings.This is an

excellent, inexpensive and effective online marketing technique. With

Pay-Per-Click programs, you choose keywords that are relevant to your site,

and determine yourself the bid prices for each keyword/s. When surfers

enter these words, your site will appear with other sites bidding the same

words. Higher price bid words rank the site higher in the list. You are only

billed for that click if the surfer chooses to view your site. Many Pay-Per-Click

programs offer other benefits such as updated lists of commonly used

keywords.

4. In the Real World, we live…OffLine. Advertise there too.

You business may be online, but…remember that in the real world,

everything else is offline. Utilise the myriad media advertising available:

Newspapers, magazines, the radio, the television. Send out press releases

to distribute your information to thousands of people across the country you

live in.

5. Net-keting

We are not islands unto ourselves. Many online entrepreneurs share similar

marketing ideas as you. Networking with these people via link-exchanges

and customer referrals could bring exponential growth to your online

business. However, caution must be exercised in the choice of a networking

partner: everything that you recommend is a reflection of yourself/your

business, hence you owe it to yourself to do due diligence and ascertain

that your networking partner is reputable.

Helen Chow

ND, Dip. Herb, B.Sc.

Entrepreneur, Naturopath, Herbalist, Internet Home Business Entrepreneur

I graduated in Marketing and have always been an entrepreneur in

fields that include Gourmet French/Fusion Food, Naturopathy, Herbalism,

Astrology, Travel, Writing and, of course, Internet Marketing. I find the

Internet so amazing - it allows me to 'carry' my work with me anywhere I go.

The potential for freedom in all its diverse aspects is so great that it is

mind-boggling. Absolutely AWESOME!!!