The growth of the internet has witnessed the rise of software for website creation purposes. Initially, hard coding and html based editing programs have been used to create sites. More recently, the ‘blog’ has evolved as an alternative to the conventional website format. Blogs are being embraced by individuals and businesses alike to display content for business and personal promotion purposes.

The advantage of the ‘blog’ format is that once it is setup, it is a very easy and convenient to implement content. This is commonly known as a content management system. The administration console provides the ability to add, edit and delete posts on the fly. You can upload pictures and create posts ahead of time. The post scheduler updates content on a set date and time. Regular posts encourage repeat visits from like minded individuals who are interested in your content.

Wordpress is an example of open source blog software that is freely available on the internet. It does, however, require some technical proficiency to get setup. The installation instructions are simple to follow and most web host providers have simple administration consoles for creating the necessary database structure. The help forum provided on the Wordpress website can be a great help if you are experiencing difficulties getting started.

With many designers supporting the Wordpress format, you can quickly and easily locate a site design and implement it in the design section of the Wordpress administration console. The plug-in functionality also provides the ability to add additional components to enhance the features of the Wordpress cms. These components are developed by open source developers who contribute their work to the blogging community.

Promoting your blog can be carried out a number of different ways. Natural organic search engine listings are the primary way to gain exposure. By submitting articles to article directories, and linking to other websites of interest, the search engines will inevitably find their way to your site. Your site is listed according to the nature of your content and other factors such as linking which is determined by the search engine algorithm. You can learn more about this by studying search engine optimization techniques.

Blogging is likely to continue into the future. You can learn more about blogging by visiting websites and blogs dedicated to internet marketing.