Author's articles

Benefits of optimizing your website for local SEO
By Gianfranco Lucente · 1 year ago
Being a local business owner, restricted to a specific area or vicinity, you might feel like the advantages of investing in building a google presence for your website are none. This might be because, with ...
Keyword research as an SEO Tool
By Gianfranco Lucente · 1 year ago
Today, online marketing efforts and decisions are driven by keyword research. It involves researching commonly-used, industry-specific phrases, and terminologies that capture the traffic to search engine results pages. A time-tested first step, Keyword research is ...