Author's articles

Email Marketing, The Ultimate Marketing Tool
By Louise Gandolfi · 8 years ago
Email Marketing is one of the best forms of marketing a business could invest their time in. It is still to this day rated the most used application on the Internet. This is shown through ...
SEO - An Important Marketing Strategy For Any Business
By Louise Gandolfi · 8 years ago
Search engine optimization, also more commonly known as SEO, is one of the main marketing techniques to enhance your websites ranking in the search engines. Using your SEO tactics effectively and revising and adapting these ...
The Opportunity of Cross Sell and Up Sell
By Louise Gandolfi · 8 years ago
One of the best thing Businesses can do to increase their revenue and profitability is to sell more to their existing customers. Businesses use marketing to make money in 3 key ways. Firstly to gain ...
The Power of Site Split testing
By Louise Gandolfi · 8 years ago
Site Split Testing is a great tool to determine how a different version of a page on your site measures against another. Site Split Testing is also known as A/B testing and in a nutshell… ...
The Power of PPC
By Louise Gandolfi · 8 years ago
PPC, short for Pay-Per-Click means exactly what it says; you pay for clicks to your site. I.e. if you’ve paid for a PPC ad on the search engines and someone clicks on it and goes ...