Author's articles

Troubleshooting your Business Strategies

By Katie Marcus · 14 years ago

Chances are that at some point of time as you go about in your business, you have asked yourself if your strategy is working. Chances are that someone other than yourself developed that business strategy. ...

Professional Secrets for Cheaper Booklet Printing

By Katie Marcus · 14 years ago

Do you want to print booklets just like the professionals? Do you want to do booklet printing that is affordable and still beautifully made? Well, in professional booklet printing, you will not usually find the ...

Why Not Try Out New Design Concepts for Posters?

By Katie Marcus · 14 years ago

Traditional poster printing and design can slowly get boring. Especially for most small businesses that are stuck with poster templates to cut costs, the designs and the very concept of poster printing can be dull. ...

Poster Printing Quick Fixes

By Katie Marcus · 14 years ago

Are you having some little problems in poster printing? Well then, you might need quick fixes that should be easy for you to do. In this article, I have a list of common problems in ...

Your Guide to Holiday Direct Mail Marketing

By Katie Marcus · 14 years ago

Direct mail marketing during the holidays is a good way to get some exposure and a little bit of the holiday market share. This year, postcard printing is one of the best tools for some ...

Bring in the Big Guns for Your Posters

By Katie Marcus · 14 years ago

Does your poster printing suck? Are those promotions not getting the excited crowd of customers you expected? Well, if your basic printing techniques are not working, it might be time to bring in the big ...

Do You Know What Options You Have?

By Katie Marcus · 14 years ago

Over all the years people have been doing marketing, they have come up with a lot of different ways to get the message out. Some of them differ in purpose and form, but all of ...

Tips for an Effective Brochure

By Katie Marcus · 14 years ago

Here are some tips on how to print brochures and make them effective enough. Make a striking cover The first goal of brochure printing is to get the attention of your viewers. This may not ...

Advertising Ebb and Flow

By Katie Marcus · 14 years ago

Most activities we take part in experience ebb and flow - a period of high activity and a period of low activity. This is true in weight lifting where you work a muscle group hard ...

The Many Different Forms of Marketing

By Katie Marcus · 14 years ago

Marketing deals with so many different things, you just cannot simplify it into a single kind of advertisement. I have seen many occasions when I felt a company was attempting to do just that. The ...

Never Send Just One

By Katie Marcus · 14 years ago

Postcards are not meant to be a single marketing push. They are uniquely different from most forms of marketing for this very reason. If you plan on putting up posters, odds are good you are ...

Creating Brochures for Special Events

By Katie Marcus · 14 years ago

Brochure printing is not just reserved for general advertising and public relations. Special events for your business or career may also merit a stint if you want to take advantage of the tool. In this ...

The Types of Brochures to Help You in Business

By Katie Marcus · 14 years ago

There are many types of print brochures for different types of purposes. From information types to advertising types, brochures are quite the flexible tools for many fields. However, businesses usually use four distinct types. If ...

How to Create a Truly Customized Catalog

By Katie Marcus · 14 years ago

Many people only think they are doing custom catalog printing. In reality they are just doing what most other people are doing, using templates and boring pre-made layouts. That is why when you look at ...

Go Straight to the Point

By Katie Marcus · 14 years ago

No matter what kind of marketing you do, you always want to get straight to the point as fast as possible. Marketing is about getting people’s attention as fast as you can and letting them ...

Plan or Planning, Which is More Important

By Katie Marcus · 14 years ago

Educated marketers who are degree-holders and attended formal business schools would tell you that having a business plan is necessary. That it is very important for businesspersons to have one. They would even go as ...

Applying Photoshop Magic on Your Brochures

By Katie Marcus · 15 years ago

Do you want your brochure designs to look better and greater than they were before? Well then, before you go on to send your designs to the brochure printer, try doing several tweaking first. In ...

Writing an Effective Marketing Message

By Katie Marcus · 15 years ago

The way to get your target clients into giving you a good impression is to let them know that you make things happen as well as provide solutions to problems. You need to convey in ...

Color Your Marketing Efforts

By Katie Marcus · 15 years ago

Have you thought about the science behind colors and how they could influence thought processes? Colors convey meaning. The Color theory suggests that colors can draw out certain feelings or thoughts and they have the ...

A Simple Guide to Make Personalized Note Cards at Home

By Katie Marcus · 15 years ago

A simple guide to making personalized note cards at home. Note card printing is very useful in a lot of situations. They can be used as invitations, calling cards, and pocket calendars and as promotional ...