Professional Secrets for Cheaper Booklet Printing

BusinessMarketing & Advertising

  • Author Katie Marcus
  • Published April 25, 2010
  • Word count 463

Do you want to print booklets just like the professionals? Do you want to do booklet printing that is affordable and still beautifully made?

Well, in professional booklet printing, you will not usually find the word "cheap" as the ideal for great looking color booklets. However, several professional techniques can lead you to cheaper booklet printing. In this guide, I will teach you four professional secrets that should help you print booklets that are pretty cheap on your own.

These tips come right from the best catalog printers out there. Let us start with the cover and page tactics.

  1. Cover and page tactics – Some people do not actually know this, but it is possible to use different quality paper in your cover and your pages. That is right. You can use the expensive glossy paper on your cover and then use the cheaper standard paper on the body pages. By doing this, you still get a nice impressive cover, while at the same time, saving money on the paper within the booklets. This gives you usually a 20 to 30 percent reduction in printing cost if you choose your paper materials wisely.

  2. Cutting down the length and size – For some professionals, they just simply cut down the length and size. As you may know, smaller ones are cheaper to print than the bigger ones. Cutting down your dimensions from letter-sized booklets (8.5 x 11) to half that (8.5 x 5.5) will virtually half your printing costs as well. With just a little adjustment to your layout for the difference in size, you should be able to save a lot of money in booklet printing.

  3. Using cheaper binding – Most printers recommend that you bind your booklets using the perfect binding method. This is the best process, albeit the most expensive. If you want to save on costs, you may opt to not use this method and try a cheaper kind. If you really want to save on binding, you should choose staple binding, this is the cheapest method. For a little bit more quality, you may want to try out stitch binding or ring binding.

  4. Getting the cheapest printer – Lastly, professionals usually know that the booklet printing company also determines the printing cost for booklets by itself. Therefore, if you want to save more money, you should try being a little bit pickier with your choice of booklet printer. Try looking for online booklet printing companies then comparing their prices and printing quality side by side. If you look hard enough, you will realize that there are lots of bargains to be made. Just be thorough with your search and you should get the best printer for your booklet printing.

Great! Those are the tips for your booklet printing, right from the professionals! Try applying them in your booklet printing.

Katie Marcus writes about the print booklets or booklet printing technologies used by businesses for their marketing and advertising campaigns.

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