Author's articles
Challenges in Internet Marketing Research
By Pawan Ipace · 13 years ago
Internet marketing research is the process of searching the internet for the purpose of gathering information about your niche market segments, so that you can further analyze it to explore new opportunities in the market. ...
Telemarketing: What makes it successful?
By Pawan Ipace · 13 years ago
Is your telemarketing operation operating at peak efficiency and effectiveness, how well your telemarketing operation fares are based on four basic parameters: planning, people, process and tools, and success in each of these areas may ...
Telemarketing in today's world and its Growing Importance
By Pawan Ipace · 13 years ago
In the early days of telemarketing, it was perceived as annoying business practice and cold calls more often than not, both unwelcome and ineffective and it proved to costly with limited results. Businesses in today ...
Controlled Circulation and Future Objectives in Business Publications
By Pawan Ipace · 13 years ago
The circulation of many business/trade publications as well as some consumer publications are either paid or controlled. Recipients of controlled circulation magazines receive the magazine free of charge because they qualify for it some way, ...
Mistakes to Avoid for a successful Telemarketing Campaigns
By Bernard Ipace · 13 years ago
More and more businesses are relying on telemarketing services industry to capitalize on it with a proven rate of success. Today most of the sales leads generation is often conducted through telemarketing and it has ...
Key Performance Indicators in Call Center
By Bernard Ipace · 13 years ago
Key Performance Indicator (KPI) is a measure of performance of a call center and shows how well a call center works. A call center KPIs depends on business goals of an organization, for sales oriented ...
Telemarketing Services
By Pawan Ipace · 13 years ago
In today's business world, telemarketing is used as an essential medium of communication. It is also a most flexible and dynamic way to reach out targeted customers in less time and has proved to be ...
Lead Generation Telemarketing and Outsourcing
By Bernard Ipace · 13 years ago
What is B2B Lead Generation through telemarketing?
Lead generation refers to the generation of prospective customer’s interests to products and or services through campaigns like cold callings or telemarketing and appointment setting. In Business-to-business scenario ...
B2B Telemarketing and Lead Generation
By Bernard Ipace · 13 years ago
Business-to-business telemarketing is fastest-growing segment of the telemarketing sector. It is a direct marketing approach where a salesperson solicits to prospective consumers to purchase their products and or services. Business-to-business telemarketing is conducted through the ...
Business Process Outsourcing: Advantages and Pitfalls
By Bernard Ipace · 13 years ago
Business Process Outsourcing (BPO) is transferring the business process of an organization to another company for the accomplishment of a business task. The phenomenon of globalization of services in the form of outsourcing was not ...
Telemarketing – Tips for successful call
By Pawan Ipace · 13 years ago
Telemarketing is an effective method for making contact with prospects and closing sales and also an effective method for selling new or additional products and services to existing customers. Due to rampant use of this ...
Increasing Sales Leads Through Telemarketing
By Bernard Ipace · 13 years ago
Telemarketing in sales is ideally to increase the number of sales and cutback the number of customer rejection. Sales leads through telemarketing increase the opportunity for improved sales & profitability. It expands customer base and ...
Business Process Outsourcing and Its Benefits
By Pawan Ipace · 13 years ago
BPO stands for Business Process Outsourcing but in current business scenario it is becoming increasingly difficult to define the BPO. This is a services-based industry and encompasses a wide variety of activities such as human ...
Effective Telemarketing
By Pawan Ipace · 13 years ago
Effective telemarketing can be one of the most significant ways for marketing or promoting goods and services, but successful telemarketing calls for a lot of skills, preparations and effective communication. When done correctly telemarketing is ...
Telemarketing an Overview
By Pawan Ipace · 13 years ago
Telemarketing is the process of using of the telephone as an interactive medium for selling goods or services to customers, for promotion and measuring promotion response and surveying consumer preferences through telephonic conversations. Outbound telemarketing ...
Basic Methods of Market Research
By Pawan Ipace · 13 years ago
Requirement of information and facts in order to make a specific decision culminates in need for market research. Depending upon the final data to be gathered from research and financial resources at hand to determine ...
Methods of Market Research
By Pawan Ipace · 13 years ago
Market Research is a process of collection and analysis of data for the purpose of study of the requirements of specific markets, acceptability of products, target market and competition and methods of developing and exploiting ...