Telemarketing is an effective method for making contact with prospects and closing sales and also an effective method for selling new or additional products and services to existing customers. Due to rampant use of this medium telemarketing calls are viewed with scorn but at the same time, it is through these calls that a company establishes important contacts and generates crucial leads to carry the business forward. And it is equally important to ascertain that all the hired and trained callers possess a high level of professionalism to carry out the difficult job of making effective calls to prospective clients.

However anyone using telemarketing as a direct marketing tool should take note of the following telemarketing tips to maximize the output, here are a few tips for making a call successful:

1. Prepare your strategy before the call: Know the objective of your call and always be prepared before prospecting. It is also ideal to do some background research on the company or the person you will be dealing with. More prepared you are to answer the customers’ questions better chances you have of being welcomed by them.

2. Make use of a script and master it: Besides a good introduction to start with, the script should be designed in such a way that it includes all possible questions of the individual and the answer to the said questions. Your script will help you handle objections properly. It is ideal to have your script ready in case you need back up when the other person asks you something about the purpose of your call.

3. Identify yourself: It is not only professional but also good manners to identify oneself at the beginning of a call. Unidentified or improperly introduced calls create suspicion. At the onset of the call, it is a good practice to give out your name and the name of the company on whose behalf the call is being made

4. Call at convenient time: It is courteous to give priority to customer’s time. It is better to first enquire whether the recipient would like to be called at a more convenient time. This should be done at the very start to have a good impression on the client. Calling times should be defined as per customer convenience as the ultimate objective is to keep the customer satisfied.

5. Build a database: By keeping track of the information already collected, future calls can be made more productive. Telemarketing activity can be used fruitfully to build up a prospect database which can further strengthen your network and streamline your efforts.

6. Be focused of the objectives of the call: Make your presentation brief, concise and always make everything clear to avoid misunderstanding especially when you are trying to set up an appointment or sell some products. Ask intelligent questions and summarize important points on the phone before you end your conversation.

Telemarketing calls made to customers play an important role in creating an overall impression and building a company’s reputation in the market. Therefore, it is of primary importance to maintain a high level of professionalism in conducting the services. The key to the success of every call is preparation and positive action but nothing beats following these telemarketing tips to ensure your prospecting success.