In today's business world, telemarketing is used as an essential medium of communication. It is also a most flexible and dynamic way to reach out targeted customers in less time and has proved to be an instrumental tool in the success of business organizations. Businesses use telemarketing services to reach out to their prospects and customers for marketing new products or services.

Types of telemarketing services a business can use:

There are five types of telemarketing services offered in the business process outsourcing industry. Telemarketing has proven useful, efficient and cost effective for businesses of all types and sizes. Each type has a different purpose, and to extract optimum results a business can use one (or more) telemarketing type separately or in combination depending upon its business needs.

In-bound Telemarketing:

Different marketing tools and campaigns are directed towards generating orders and leads. Inbound call center receives the calls from customers to solve their queries or to sell the products or service.

Outbound Telemarketing:

In outbound call center calls are initiated to prospective customers to sell products and services, generate and qualify leads, for setting appointments with sales representatives and to provide information on special sales and promotions.

Business to Business Telemarketing:

It is used to generate qualified sales leads, acquire customers and to keep other businesses with similar interest aware of your latest products and services. B2B telemarketing involves cold calling, so businesses that are serious about using B2B telemarketing to quickly generate qualified leads need to take important steps like hiring top-notch telemarketers or top-notch B2B telemarketing company.

Business to Consumer Telemarketing:

It is an inexpensive way of marketing products. B2C telemarketing is used to market special offers to prospects and already existing customers with outbound calls and offer services to people who depend on outbound and inbound telemarketing programs to buy goods and services.

Automated Telemarketing:

Automated telemarketing services such as IVR not only enable to accomplish repetitive tasks at lowest possible cost but are very useful and effective in processing large numbers of inbound telemarketing calls. Outbound automated telemarketing reaches out to buyers and prospects quickly and inexpensively generating leads and sales. Automated telemarketing can be tailored to individual business needs.

Dynamic Marketing Solutions

Telemarketing service is cost effective, innovative and flexible way to market and represent your company. And a telemarketing call center can prove to be the most powerful tool in your customer relations. In the world of business where dynamics are changing every moment, telemarketing services offer the flexibility for change because of the inherent nature with so many of the offered services going through a human medium.

Up to date Marketing Strategies

Any marketing campaign through electronic media involves planning and preparation, whereas telemarketing services need no such preparation. Telemarketers follow prescribed scripts, but the scripts are changed often and can be revised at any time during the work day so any message coming from a telemarketer is most up-to-date possible.

Direct Customer Contact

As telemarketing service involves direct customer contact it allows for instantaneous response from the customer. Since telemarketing is integrated with other sales and marketing efforts it helps in ensuring effective campaigns, increase customer retention rates, cultivate high-profit customers and maximize your return on investment. From a customer’s point of view, telemarketing provides scope for better issue resolution response from a business organization.

A Wide Array of Possibilities

Whether incoming or outgoing, telemarketing always involves direct one-on-one contact between someone representing a company and a prospect or customer. Depending upon budget and needs of a business, telemarketing service offers everything from simple phone answering, to wide array of options and specialized services. A telemarketing call center may provide customer service, take orders, conduct market research, offer technical support or offer variety of business-to-business calls related to everyday function of your business.