Author's articles
5 Compelling Reasons Small Businesses Benefit from Sending Email Newsletters
By Susan Friesen · 5 years ago
Boost Your Brand Visibility with this Simple Email Marketing Strategy
"I don’t want to annoy people."
That’s one of many excuses I hear from clients when I ask them about sending out consistent email newsletters ...
Marketing for Interior Designers: Building Brand Exposure
By Susan Friesen · 5 years ago
4 Interior Design Marketing Strategies
It can be a challenge for people working in interior design to gain recognition with customers seeking their specific services. Why?
Traditional marketing methods such as radio or print ads ...
In the Know: Health and Wellness Website Legalities
By Susan Friesen · 5 years ago
When Health Consulting Businesses are Legally Responsible
One thing the internet is infamous for is being a source of advice for our health and well-being.
It doesn’t matter where we turn there is someone with ...
Boost Your Brand Awareness: LinkedIn Groups Make a Comeback
By Susan Friesen · 5 years ago
Are LinkedIn Groups Dead? Not According to LinkedIn.
You may already be aware of the value that LinkedIn brings to your small business social media efforts, especially in a B2B space.
For several years, another ...
Get to the Top of the Search Results with SEM
By Susan Friesen · 5 years ago
How to Create a Powerful SEM eCommerce Strategy
It seems like SEO gets most of the attention when it comes to marketing, but we can’t forget about SEM! Now… what is SEM?
First, let’s go ...
How to Build a Better Social Media Presence
By Susan Friesen · 5 years ago
Key Strategies for Small Businesses to be More Social with Social Media
We’ve mentioned the importance of interacting with your followers in previous blog posts. We’ll say it again: there has to be more to ...
How to Grow Your Business with Reddit
By Susan Friesen · 5 years ago
Most businesses hone in on a familiar group of social media platforms for promoting themselves online but many forget about one of the biggest players: Reddit
Reddit is an extremely popular website with thousands of ...
5 Ways to Successfully Manage a Remote Team
By Susan Friesen · 5 years ago
Leadership Skills for Small Businesses
Whether you have a few people that telecommute to the office or a huge virtual team, remote employees are now the norm.
It can be a challenge not only to ...
2 Easy Steps to Increase User Engagement for Small Businesses
By Susan Friesen · 5 years ago
Posting to social media is a great but even better is creating conversation.
For years companies all over the world have been leveraging the power of social media to grow their business. But many fall ...
How to Create a Powerful Corporate Brand
By Susan Friesen · 5 years ago
4 Questions to Ask When Creating a Brand for Your Small Business
Whether it’s a large corporation or a small business, branding is one of the most important aspects of marketing.
Your brand differentiates you ...
How to Make the Right First Impression with Your Homepage Headline
By Susan Friesen · 5 years ago
A new website user needs to know they’re at the right place, right away!
Earning a new lead is great, and for many small business owners, every site visit makes a big difference.
If your ...
3 Success Stories You Can Learn from to Build a Profitable Online Store
By Susan Friesen · 5 years ago
Succeeding with online sales isn’t easy so we looked at
3 examples of entrepreneurs who made it work!
It could be as simple as the right product at the right time, but success isn’t always ...
3 Ways to Get More Traffic to Your Online Store
By Susan Friesen · 5 years ago
An Introduction to Marketing Your Store Online
No matter how wonderful your products are, finding ways to encourage consumers to buy from your online store can be a challenge.
With so much competition out there ...
3 Barriers to Break and Get Your Service-Based Business E-commerce Ready
By Susan Friesen · 5 years ago
You might not think your service can be sold online but here’s 3 reasons why you might be wrong!
We’ve all seen how rapidly e-commerce has taken over but many service-based small business owners and ...
Why You Shouldn’t Buy Instagram Followers
By Susan Friesen · 5 years ago
2 Big Reasons to Growing Your Instagram Followers the Right Way
We’ve been talking lately about how amazing a tool Instagram can be for your business. Instagram is chock full of marketing opportunities – from ...
3 Beginner Steps to Building Your Business on Instagram Using Sponsored Posts
By Susan Friesen · 5 years ago
Why Instagram Sponsored Posts Are the Best Method for Reaching New Users Looking for Businesses Like Yours!
Instagram lead generation is not simple and requires planning, strategy, creativity, and repetition.
While traditional methods to build ...
How to Build Real Followers on Instagram
By Susan Friesen · 5 years ago
The Right Way to Grow Your Business Using this Powerful Brand, Audience and Content-Marketing Tool
We’ve been talking lately about how to boost your business marketing with Instagram. Contrary to what many people still believe, ...
Which is better for Building Your Small Business: Pinterest or Instagram?
By Susan Friesen · 5 years ago
Discover which platform your ideal users prefer and how to you know if it’s right for growing your business
Visual aggregator platforms for social media marketing really boil down to the two majors: Facebook-owned Instagram ...
4 Brand-Building Tips on Using Instagram for Your Business
By Susan Friesen · 5 years ago
How to Create a Powerful Instagram Social Media Marketing Strategy
One of the most powerful marketing tools marketers have today is social media. From Facebook posts to tweets on Twitter, sharing your products or services ...
How to Use Instagram to Build Your Business Brand
By Susan Friesen · 5 years ago
3 Ways to Start a Brand-Centric Social Media Strategy
Instagram has quickly become a dominant force in social media and you’ll be surprised how effective it can be for your business.
A brand-centric™ social media ...