How to Make the Right First Impression with Your Homepage Headline
Business → Marketing & Advertising
- Author Susan Friesen
- Published November 23, 2018
- Word count 553
A new website user needs to know they’re at the right place, right away!
Earning a new lead is great, and for many small business owners, every site visit makes a big difference.
If your website’s home page doesn’t convey what you’re all about right away and assures the user they’re at a site relevant to their intentions, you risk that lead bouncing to your competitors.
What do you need to effectively show a user they’re at the right website?
The perfect headline.
Is your website continually converting visitors into leads?
The perfect headline might not seem like a big deal but without the right one in place, this can lead to a user instantly clicking back or visiting another website.
Your headline needs to be clear, encompass what you provide, and how you differentiate yourself from your competition.
Have you had any professional search engine optimization done? If you have, you’re ahead of the game. But if you haven’t then it’s time to brainstorm!
SEO is when you are trying to rank for terms related to what you do in Google’s search engine results. These should be intuitive terms vetted to see if they align with how users see your product or service.
Whoever provided you with keyword goals will have checked to see if those terms are searched a lot and provide you with a list.
Don’t use the terms targeting deep pages. Look at what your overall goals are to see what phrase(s) you should include. If you’re trying to rank for 1 specific phrase above all else, then ensure you include those phrases in your headline.
Without those key phrase goals, it’s up to you to assess what best describes what you provide and why a user should commit to your business.
For example, if you’re a lawyer you know where to start. You will want to make sure your headline includes that you’re a lawyer.
Now look at the specifics of what kind of law you practice and what differentiates you from the competition.
If you’re an intellectual property law firm who have been practicing for a long time, you can put together your headline fairly easily: Example & Example - Intellectual Property Law Since 1966.
Not a lawyer? Not a problem.
Another example would be a professional speaker. What makes you valuable?
If someone asked you plainly why they should hire you, what would you say?
If you’re a great morale builder and team motivator, you could try: Example Name Corporate Speaking – Energizing Businesses to Build Their Own Success.
In both examples we state what the business is and its unique selling position.
If you were a completely new user and had found either website through an organic search in Google or via an ad or social media post, you would know everything you need right away about whether or not you should proceed further into the website.
Don’t treat this lightly!
Take some time and adopt the user’s perspective when evaluating what language to use.
The golden rule is you have 3 - 5 seconds to grab your user’s attention or they’ll bounce. Websites are all about the user experience so don’t start yours with the wrong message.
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media. If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy http://amplifybusinessacademy.com/ is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Effective SEO Strategies for Marketplaces
- Why Choose a Professional Web Design Company in Sri Lanka?
- From Leads to Customers: Proven Strategies for Small Businesses to Boost Conversions
- How to Generate High-Quality B2B SaaS Leads in 2025
- Why Local Businesses Are Choosing to go Local for Web Design
- What Does SEO Mean in Writing? A Marketer’s Blueprint for Success
- Marketing Challenges for Retailers: Navigating a Complex Landscape
- What is AI Marketing? A Game-Changer for Modern Marketing Strategies
- Essential Marketing Strategies for Small Businesses in 2024
- market design
- 10 Techniques for Achieving a Lean and Efficient Supply Chain
- Understanding Web Hosting: A Complete Guide for Online Marketers
- Digital Marketing
- What Is Customer Relationship Marketing And Why Does It Matter?
- Transform Your Business Potential in Germany with Ready Mailing Team’s Germany Business Mailing List
- Stylish Dresses for Girls: Perfect for Special Occasions
- Airbnb Guest Favorite Badge: A Must-Know for Hosts
- Market Research vs. Consumer Insight: Understanding the Difference and Their Impact on Business Success
- Unveiling the Dynamics of SEO Services: A Comprehensive Guide
- DIGITAL MARKETING: Benefits, Strategies and Future Possibilities
- Local SEO: How It Can Impact Your Local Business
- How to Choose the Best Digital Marketing Agency for Your Business
- Why Gold Remains a Safe Investment in Kuwait’s Changing Economy
- Atish Kumar Singh: A Rising Star in Fiji's Marketing and Business Management Scene
- Business Growth with Ready Mailing Team's Comprehensive Regional Vice President Email List
- Key factors why eBay sales could drop
- The Impact of Artificial Intelligence on Digital Marketing
- Achieve Digital Success with BeKonstructive Marketing's SEO Consulting in Brisbane
- Introducing the HIIO Nax with 12000 Puffs: Spark the Extreme Flavor
- What Role Does Data Accuracy Play in Reaching Physicians Amid Shifting Market Trends?