Author's articles

Customer Driven Companies Are Implementing Relationship Management Solutions

By Geoff Cooper · 12 years ago

Customer relationship management is a structured business strategy that sets standards and processes for how an organisation deals with current and potential customers. It is at the core of any company that wishes to embrace ...

CRM Software Technology Will Make Your Business More Efficient

By Geoff Cooper · 12 years ago

With an ever increasing need to actively keep in contact with customers, companies are looking at streamlining internal, more traditional communications. This means that the right technology to manage all interactions with customers has become ...

Advertising Signs – Solving The Problem of Bubbling or Outgassing

By Steve Irving · 13 years ago

Advertising signs can often be seen to bubble and degrade over time with the result that the sign looks unprofessional. The sign then does not convey the right marketing message and creates a poor impression. ...

CRM Software For Lead Nurturing and Marketing Automation

By Antony Dutton · 13 years ago

Lead generation and lead nurturing are two of the most important factors for any successful business. However, they require two very different strategies and processes. In many ways, the term lead generation is misleading. In ...

Sign Vinyl – Tips To Setup Your Cutter Plotter Machine Setup And Ensure A Quality Result

By Steve Irving · 13 years ago

Sign vinyl is a key component of advertising display systems. The immediate visual impact of an advertising message and your marketing efforts however begins on the production floor with your signage equipment. As well as ...

Children Wetting The Bed Is Common - Understand the Problem

By Brad Dalton · 13 years ago

The first thing to understand about bed wetting in children is that it’s a relatively common problem. In fact, while most children develop what’s called an ‘adult pattern’ of control over their urination habits by ...

CRM Software – Complaint Tracking and Creating Excellent Customer Service

By Antony Dutton · 13 years ago

Many successful businesses are changing the way they approach customer service. Using technology such as a customer relationship management solution, they are able to keep track of every contact point with their clients making this ...

Bed Wetting - Finding The Solution

By Brad Dalton · 13 years ago

Statistics show that only 34 percent of Australian families with a child who wets the bed seek professional help. Instead, they wait for what’s called spontaneous remission, where the child grows out of it naturally. ...

Sign Vinyl – How To Prevent Your Sign From Failing

By Steve Irving · 13 years ago

Signs are a cost effective way to market your products or services. If developed correctly your sign will be long lasting and will deliver your marketing message clearly and uniquely. By using the right tools ...

Environmental Influences on Signage

By Steve Irving · 13 years ago

The environment plays a large part in the impact that a sign will have in Australia. Some important questions need to be asked when determining the longevity of a sign in Australia. Does the Northern ...

Corporate Signage - Vinyl, airbrushed and spray-can effects – Getting It Right

By Steve Irving · 13 years ago

With the quality and variety of graphic films and sign supplies available today, customers are finding many ways to use these films to promote their products, services and of course their corporate signage and branding. ...

Sign Vinyl – 7 Tips To Clean And Prepare Your Substrates

By Steve Irving · 13 years ago

Vinyl signs are an important advertising medium for any business. They come in a variety of applications include vinyl decals, banners and magnetic signs. They are letters or images that are pre-built according to your ...

CRM Software: What Are Your Deployment Options and How Do You Calculate Your ROI

By Antony Dutton · 14 years ago

The business result you should achieve by implementing CRM software is to maximise your people’s productivity and increase the value from your clients and prospects. There are two primary areas that you need to consider ...

10 Tips to Successfully Implement a Relationship Management Solution

By Phillip Paton · 14 years ago

Deploying a relationship management solution can be fraught with difficulties. Here are some suggestions on how to decrease the risk and increase the success of your next deployment. What does it take to successfully implement ...

CRM Software – Real Time Access and Decision Making for Marketing, Sales and Customer Service

By Antony Dutton · 14 years ago

A flexible CRM software solution will help you track valuable information about your customers. Having real time access to detailed reporting and dashboards will allow you to optimise many of your business processes. Whether you ...

CRM Software - Comparing Microsoft Dynamics CRM To Salesforce

By Antony Dutton · 14 years ago

CRM Software solutions are an integral part of the sales, marketing and customer service of most organisations. Today, CRM Software dwells far further than these functions to manage all business requirements. This has been termed ...

ITIL Methodology – Best Practice in Aligning IT and Business Objectives

By Antony Dutton · 14 years ago

ITIL methodology (Information Technology Infrastructure Library) provides for a detailed list of processes that enables companies to manage its information technology. It brings together best practices strategies to help IT maintain a level of service ...