Marketing & Advertising
How To Make A Good Trade Show Presentation: Three Tips You Need To Know
By Chris Harmen · 15 years ago
Making a trade show presentation can be intimidating, particularly if you're presenting to a room full of industry insiders at a convention rather than speaking with visitors at your trade show booth. Whatever your situation, ...
Using Pre-Event Marketing To Increase The Impact Of Your Trade Show Booth
By Chris Harmen · 15 years ago
If you let a convention pass without any trade show marketing beforehand, you are only getting part of your money's worth. You spent money on the trade show booth and rented space, if not more ...
New Trends In Trade Show Exhibits
By Chris Harmen · 15 years ago
Classic trade show exhibits have their place, but most standout booths are the ones that capitalize upon new I&D ideas to make a big splash. If you are looking to invest in a new booth ...
How To Make Your Trade Show Displays More Effective By Marketing Before The Event
By Chris Harmen · 15 years ago
When you launch a new product, you launch a new marketing campaign to promote it. You should do the same with new trade show exhibits. Trade show displays are only effective if people come see ...
Easy Ways To Customize Your Trade Show Installation To Fit Your Industry
By Chris Harmen · 15 years ago
If you're just starting out on the convention circuit, you are probably looking to be frugal in your investments. It's perfectly understandable to start out with one relatively conservative trade show installation that has no ...
Start On The Right Foot: Exploring Durable Trade Show Display Flooring
By Chris Harmen · 15 years ago
Choosing trade show exhibit flooring can be as difficult as picking new floors in your own home. Both require a very specific look and feel. Both are an important, yet often understated, component of the ...
New Ideas For Tracking Trade Show Booth Leads After The Convention
By Chris Harmen · 15 years ago
If you've been a part of serious trade show marketing for any length of time, you know how difficult it can be to track leads during the convention, and how tough it is to enact ...
Creative Ways To Incorporate Technology Into Any Trade Show Design
By Chris Harmen · 15 years ago
No matter what product you are promoting, you can benefit from integrating technology into your display. Even if you are simply looking to streamline your lead generation, you can get lead tracking technology that makes ...
Are Modular Trade Show Displays Right For Your Business?
By Chris Harmen · 15 years ago
A modular trade show exhibit is the most flexible option on today's market, and many businesses use one as a core part of their convention marketing. Could your strategy benefit from this innovative design? Learn ...
Before The Trade Show Booth: How To Increase Attendance With Marketing Before The Convention
By Chris Harmen · 15 years ago
A successful trade show booth requires a steady stream of visitors. Your business has two choices: you can trust the convention promoters to bring in those potential clients, or you can market your trade show ...
Trade Show Booth Layout Basics You Need To Know
By Chris Harmen · 15 years ago
Having a functional layout is one of the necessities of any trade show booth, yet it is also one of the most overlooked basics in a design. It is surprisingly easy to focus on what ...
New Ways To Stand Out In A Crowd Of Trade Show Displays
By Chris Harmen · 15 years ago
In the past, trade show displays were limited in their design potential by the materials used to create them. Today's innovators have revolutionized the possibilities with new lightweight construction that holds more securely than the ...
How To Choose A Reliable Company To Manufacture Your Trade Show Booth
By Chris Harmen · 15 years ago
You have created a beautiful trade show exhibit concept. You've tested it, mapped it out, and even started planning a color scheme. Only one problem: your business can't manufacture it on its own. You need ...
How To Follow Up A Trade Show Display Lead
By Chris Harmen · 15 years ago
Collecting leads at a convention seems as simple as maintaining a mailing list. But what do you do with that list after the convention is over? Surprisingly few companies have a satisfactory answer to that ...
Three Tips For Building A Better Trade Show Booth
By Chris Harmen · 15 years ago
Many companies settle for decent trade show exhibits and get decent results. Few understand that with a few simple steps, you can get a better return on your investment. Spend a little extra time and ...
Integrating A Trade Show Booth Into Your Existing Marketing Campaigns
By Chris Harmen · 15 years ago
If you frequently present at conventions and exhibitions, you don't want to constantly reinvent your marketing supplies just because there is a new show coming up. If you did, you might not be able to ...
How To Promote Your Booth Even Before The Trade Show Displays Go Up
By Chris Harmen · 15 years ago
When you are designing a booth specifically for an event, it is easy to lose sight of the preparation that must be done beforehand. However, in order for any booth to have its maximum effect, ...
Connecting Your Trade Show Exhibits With Your Post-Show Marketing Plans
By Chris Harmen · 15 years ago
Whether you are launching a new product or simply exposing your company to the public eye, a convention is a great place to do it. Yet surprisingly, many businesses miss out on one of the ...
Why Orlando? 4 Reasons To Target Central Florida For Your Trade Show Exhibits
By Chris Harmen · 15 years ago
There are so many wonderful destinations for participating in trade show displays; including popular locations such as New York, Las Vegas and Chicago. However, Orlando offers a non-traditional, exciting and extremely inviting opportunity for conferences, ...
Location Filming - 4 Top Tips To Reduce Your Carbon Footprint
By Christiaan Harden · 15 years ago
Filming on location will often leave a size 12-carbon footprint, but it doesn’t have to be that way. Here’s 4 top tips to help video production companies be more green when filming on location.
1. ...