Marketing & Advertising
Is Your Web Copy "Plain Talk"?
By Daniel Levis · 19 years ago
It's true, we were all taught in school to express ourselves differently on paper, than the way we speak. To follow rules of grammar, and inject an artificial air of formality.
Forgetting about this training ...
5 Tips to Make the Most of Your Exhibition Stands
By James Grueson · 19 years ago
Exhibition stands can be a very effective marketing tool when used correctly. Exhibitions attract many different kinds of people that can help make your product, or company a success. As a result, it is important ...
How to Write a Press Release to Promote Your Cleaning Business
By Steve Hanson · 19 years ago
A press release is a great way to create publicity for your cleaning business. Send out press releases to announce a newsworthy event about you, your employees, or your business to the media. Keep in ...
Color Meaning--Unlock the Symbolism and Color Psychology of Common Colors
By Karen Saunders · 19 years ago
Color is a magical element that gives feeling and emotion to art, design, and advertising. By understanding color meaning, (or the psychology of color) you can choose the right color to support and emphasize your ...
You Can Write Ads Too
By Raymond Johnston Jr · 19 years ago
The art of writing advertisements is something most people think they don't possess. I hear so many people say that they don't possess the ability to create ads that get results. The proverb that writers ...
How to Learn Great Storytelling to Increase Your Conversions
By Gail Trahd · 19 years ago
Stories are so important to good copywriting. It’s one of the aspects of copywriting that can’t be done in a cookie cutter style and therefore isn’t answered by some of the sales letter software available ...
Profit From Reading
By Raymond Johnston Jr · 19 years ago
A while back my youngest son came to visit for a few days. He and his family arrived late one night and after visiting for a couple of hours, we all turned in.
The next ...
Internet Marketing In The Future
By Raymond Johnston Jr · 19 years ago
What's in store for those trying to become successful in
the Internet Marketing field in the future?
Will the increasing popularity of the Internet benefit or
hinder your efforts?
How do I as a marketing ...
Failure Is Temporary
By Raymond Johnston Jr · 19 years ago
Would you like me to give you a formula for...success? It's quite simple, really. Double your rate of failure... You're thinking of failure as the enemy of success. But it isn't at all...You can be ...
Are You Missing The Boat
By Raymond Johnston Jr · 19 years ago
I see articles all the time talking of how productive ezine advertising is. I have no doubt that this is true and obviously so do hundreds of thousands of others who are using them to ...
13 Tips To Make Your Website More Successful
By Raymond Johnston Jr · 19 years ago
I was looking around at some websites to see what things I liked and disliked about them. There is no doubt that there are things that attract people and there are things that totally turn ...
A Closer Look At Flyer Printing
By Karen Nodalo · 19 years ago
We see flyers everyday especially when we are in the streets. Most are found near the cashier while others are found helplessly lying on the trash bin. Only a few get the most attention of ...
An Elevator Speech - an Indispensable Tool for Self Promotion
By Molly Gordon · 19 years ago
Spadework for Your Elevator Speech
An elevator speech is an indispensable tool for promoting your work. What is an elevator speech? It is a sentence or two that you can deliver in the space of ...
Benefit from differentiating market niche and offer
By Molly Gordon · 19 years ago
One of the reasons that professionals resist choosing a market niche is that they confuse niche and offer. Think of your market niche as the location or domain in which you make your offer.
By ...
Declaring an Authentic Niche Market
By Molly Gordon · 19 years ago
niche … 1. A recess in a wall, as for holding a statue. 2. A cranny, hollow, or crevice, as in a rock. 3. A situation or activity specially suited to a person’s abilities or ...
Craigslist Censoring begs the Question :: Is the Internet the last great Bastion of Free Speech?
By Rob Sullivan · 19 years ago
There is yet another debate raging over whether the Internet should truly allow unfettered free speech.
This debate is over Craigslist and whether it should be more proactive in censoring those who post on it. ...
Small Business Marketing Tips
By Michael Fleischner · 19 years ago
If you’re a small business owner, you probably don’t have a lot to spend on marketing. That’s okay, many small businesses aren’t taking full advantage of the many opportunities they have for marketing their business ...
The 5 Cardinal Sins of Email Marketing
By Robert Burko · 19 years ago
One of the most frequent questions my customers ask me is "What should I
do to make sure my email marketing campaign is a success?" My answer is
always different, depending on the client's industry, ...
Which Marketing Solution is Right for You?
By Jane Hendry · 19 years ago
If you're running a small business, then at some point you may be faced with the problem that you want to gear up your marketing in order to grow the business, but at the same ...
How You Can Profit From Lost Copywriting Secrets
By Peter Woodhead · 19 years ago
This is the fourth article in a series about the history of advertising.
The previous article outlined how marketing greats, John E.Kennedy and Claude Hopkins made their impact in the world of advertising.
They both ...