Marketing & Advertising

Researching Information To Find Unique Content
By Dan Farrell · 20 years ago
We live in a sea of information. And information overload is an increasingly common complaint. Part of the complaint arises because we get hit with different headlines that point to the same content. So we ...
Hot Tips for Starting A Small Business, Part 4
By Monique Hawkins · 20 years ago
One of the essential elements for a small business owner to assess before starting a small business is to understand their market. This is crucial and the data that is collected will one determine how ...
Networking Success Tip - Develop a Business Networking Plan
By Ike Krieger · 20 years ago
You’ve made your choice. You’ve decided to use business networking as a way of "getting" more clients, more referrals and more sales. What are you "getting" yourself into? You’re getting yourself into a process where ...
10 Steps To Unleash Your Lead PR Machine
By John Jantsch · 20 years ago
PR is a powerful small business marketing tool. By PR, I mean getting positive press mentions about your firm in local, trade and national publications. The reason these mentions are so powerful is because they ...
Is This Why Your Business Is Failing?
By Sylvia Dickens · 20 years ago
How detailed is your marketing plan? Are you using the best resources? How achievable are your goals? Do you have the patience to see your efforts pay off? Research shows that 73% of entrepreneurs do ...
Is There a Magic Marketing Formula? - Part 1
By Jane Hendry · 20 years ago
One of the biggest mistakes that I see small business owners make is to spend their money (or time) on marketing or advertising, not get the results they want and then conclude that marketing doesn't ...
Internet Marketing Is DEAD!
By Mike Law · 20 years ago
INTERNET MARKETING IS DEAD AND YOU MUST EVOLVE! Internet Marketing has kicked the bucket! The Internet, having gotten saturated with Marketing Ads, has drowned in its own filth. There is a word for what Internet ...
MLM Prospecting Success- The Secrets to starting a Conversation with Someone You Don't Know
By Doug Firebaugh · 20 years ago
IN MLM, starting a conversation with anyone about Network Marketing is so easy, but yet we seem to make it difficult. We seem to hesitate and wonder what to say or do, and we often ...
Network Marketing: How Sharp Is Your Axe?
By Donovan Baldwin · 20 years ago
In his book, "Super Prospecting: Special Offers and Quick-start Systems", Tom "Big Al" Schreiter tells the story of an old lumberjack who observed a young lumberjack laboring to chop down a tree. After watching the ...
Getting The Most From Your Advertising Dollars
By Stephen Wright · 20 years ago
You now have that website up and running. You have a great product. You are all set to start taking orders and making those trips to the bank to make deposits! And then you wait, ...
Unleash Your Lead Generation Machine
By John Jantsch · 20 years ago
Lead generation is a funny thing. It’s the lifeblood of any growing business, yet many approach it in a casual manner at best. Consistently generating leads for your business takes momentum and momentum takes energy. ...
Perception is Real; Reality is Not
By Daniel Sitter · 20 years ago
What a play on words! It may first appear that way, but I assure you, in the real world, it is an absolutely true statement that you should memorize and repeat daily. Reality may at ...
Turn Your Marketing Pieces into Marketing Masterpieces with These Five Design Techniques
By Karen Saunders · 20 years ago
It's almost 5 o'clock on Friday afternoon. Do you know where your newest marketing pieces are? If you're a small business owner, they may be buried on your desk because you've got so many other ...
The Power of Viral Marketing
By Peter Dobler · 20 years ago
When I first heard of the term Viral Marketing I thought immediately of a virus. No, not the flu, a computer virus. I avoided viral marketing like the plaque. I’m sure many of you are ...
Effective Internet Marketing Strategy Writing And Submitting Original Articles
By Dean Shainin · 20 years ago
Writing articles and submitting them to directories with the idea of marketing your internet business site can be a very effective way to grow your online business. Using the right keywords and phrases in original ...
Link building and the Value of Press Releases
By Rob Sullivan · 20 years ago
Online press releases have been around for years. But up until recently they’ve pretty much remained the domain of ‘legitimate’ news sources. That has changed in the past year or so, however, as online marketers ...
Advertising in RSS Feeds
By Sharon Housley · 20 years ago
As publishers have moved towards monetizing RSS feeds, their have been vibrant discussions as to whether advertisements in feeds are viable or whether they will drive subscribers away. At the end of the day while ...
The Importance of List Building for Internet Marketers
By Jason Develvis · 20 years ago
The golden rule of Internet Marketing is to build a huge list of opt-in subscribers. The money is in the list. You’ve probably heard that said over and over again. You keep hearing it because ...
Do Your Ads Add To Your Bottom Line?
By Jagmohan Saluja · 20 years ago
Creating ads that present your product or service to other businesses is much the same as creating ads for consumers.  The difference, of course, is that you're selling to a tightly defined niche market as ...
When it comes to good publicity: say cheese!
By Shannon Cherry · 20 years ago
A key principle of marketing is to find something unique about what you offer and make this the basis of your sales message. Even if what you offer is a commodity, there is always one ...