Attraction Marketing Blueprint: A Business Model That Works
Business → Marketing & Advertising
- Author Erin Smith
- Published June 5, 2010
- Word count 473
I want to share with you a little secret about online business. Most people who think they are entrepreneurs and think they own a business actually DO NOT! Most online "business owners" are actually just distributors for someone ELSE. All they do is promote somebody else's product.
Don't get me wrong, I know that distributing someone else's products is a great way to make boat-loads of money, but there are a few LARGE drawbacks.
The number one biggest problem with this business model is...YOU DO NOT OWN ANYTHING! So what's the problem with this? Let's say you've worked for years and years building a large monthly income from company XYZ. In fact, you're so good at it that you make $15,000 every single month. Then one day, something happens to the company. Maybe they were stiffing people and they get shut down. Maybe it turned out to be a Ponzi scheme and got shut down. Or maybe it could just be that the company went out of business.
Your monthly income just went from $15,000 to zilch. The only way to build it back up is to join another company and spend years again building your downline.
Instead of spending all your time building something that you don't own, how about you actually build something you DO own? Brilliant, right? What you can own is a list of subscribers. These are people that subscribe to YOU and what YOU teach. These are people that you can sell to and build a business with.
So company XYZ goes out of business, what do you do? You sell stuff to your list. You sell them on a new company that you join. You never have to suffer through your income dropping down to zilch ever again because you can sell products to people whenever you want.
That is what attraction marketing is. It is the ability to attract people to YOU and get them to subscribe to YOU. This is the business model that actually works and allows you to build something that YOU own. Spend your time building your business, not somebody else's.
There are a number of ways to build your list and brand YOU! One is to create your own products. I am actually in the process of coming up with a blogging training series, a facebook series, and an ebook. I have this blog that lets people know who I am. I'm building a group on Facebook and I work on building a bigger list of followers on Twitter. There are a million ways to build your list, but the point is that you should be working on these type of activities, because over the rest of your life, it is the ONLY thing you own in your online business. It is the only reliable source of income in the long run.
Erin Smith is an attraction marketing expert who specializes in training others to build online businesses. To get her secret MLM formula for success, visit http://discoverattractionmarketing.com
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