If you are currently struggling with your MLM using the ‘old school’ methods of marketing. Home meetings, bugging friends and family, buying leads, handing out flyers at the mall then seeing them in the bin round the corner. If you’re tired of chasing people to join your business it may be time for you to discover the online world. Internet marketing is one of the most powerful marketing strategies today because of several factors. It enables a person to market their business internationally at very low cost eg: via email, skype and social networking sites like facebook, the internet is also perfect to use the attraction marketing strategy, (If you are unfamiliar with this strategy you can learn about it on my blog) and, using specific strategies, you can actually generate your own leads for free and build your own list of opportunity buyers ready to join you in your business.

Now it is important to note that I wrote opportunity buyers not opportunity seekers. There is a huge difference. Opportunity seekers are people who have never been in MLM before. They are looking for something to make extra money or ‘get rich’.

Opportunity buyers on the other hand are those who have been involved in MLM before and understand the marketing structure. These types of people may have tried MLM and quit because it wasn’t working, the products weren’t good enough or their upline wasn’t helping them. Maybe they have joined and quit several times. Whatever their excuse is they are usually looking for a way to improve their business by sponsoring more reps and to do this they will need to find more leads. Once they have been through their warm market they hit a wall. This is where you come in. Your job is to show them that you are an expert in your niche and that you can help them be successful. You can do this by submitting articles and forum posts with valuable content and then providing them with a means to contact you eg: email, your website or blog. Adding your site link on all posts will also help your sites page rank by creating backlinks.

The thing to remember is that there is no perfect MLM company. There are companies with good compensation plans and bad products, and there are those that have fantastic products but a poor compensation plan and there are some that are somewhere in the middle. There are thousands of companies out there and most people who are already joined are not looking to switch, they are looking for a way to make it work because they have failed in the traditional marketing methods. When we get new leads it is natural for us to pitch them our business straight up. This will not help you r cause in most cases because the simple fact that people hate being sold to. Especially someone who has been in MLM before they will always try to analyse why your company is better than theirs and most of the time they won’t join you. What you should do is learn to help people with their current business. Give them advice and build a relationship with them, show them you are an expert in your niche. That is the only way to build a following and sponsor reps that will stick with you. Ok so if you’re not successful yet, don’t worry. Fake it. You don’t have to lie and tell people you have X amount of reps on your team and earn X figres per year. That is confidential information anyways and most of the time it won’t help your cause anyways. Instead, ask them questions, get to know them, find out what methods of marketing they are using and is it working for them. Over time you can establish a solid relationship and they will ask you about your business. This method is 90% giving and 10% receiving but you will see great results. Eventually you can automate your business online to leverage your time and increase your output.

More information about this strategy can be found on my blog.