When starting an online business list building is one of the first and most important steps you can take. Having a list of email addresses containing people who you can repeatedly promote to offers you benefits concerning time, effort and even motivation. In fact building an email opt in list like this could be the single biggest factor between business success or business failure.

Here are 5 very strong advantages having a list of email addresses to promote to can give you as you start your online journey.

Targeted

By virtue of collecting the contact information of people who visit a squeeze page of yours they have indicated an interest in what it is you promote. At this point you now have an idea of what type of promotional information they would be best suited for and therefore helps you to narrow down your focus.

Minimizes Promotional Efforts

Having a list of email addresses allows you to set up an auto-responder series of messages which you can send out at previously designated intervals. When you create messages and program them to be sent out at times that you choose 'in advance' you are virtually eliminating any future efforts on your part.

More Responsive

As mentioned previously the people who opt in on your squeeze page are showing an interest in what you promote. It therefore stands to reason that their will be very receptive and responsive to any promotional messages you send. This will results in a dramatic increase in your sales conversion rates.

Inexpensive Marketing

The expense of time and money has already been invested in collecting these email addresses during the traffic generation process to your squeeze page. The only expense incurred from this point forward is that of the auto-responder system you are using which is minimal at best.

Motivating

Sales = income = positive feedback = motivation = more effort = greater success = momentum! This is the break-through point for many who will 'make it or break it' online! Oh so often people give up when they are so close to success. Having a higher sales conversion when sending out emails will encourage you to keep at it until you 'break through' the invisible barrier that will 'reveal' the gratification and 'rewards you are seeking!

When starting an online business your focus should split between earning an income and list building. The temptation to center your efforts only on earning an income is understandable however building an email opt in list is equally important since it offers so many benefits as well. The 5 advantages we cited above that go along with having a list of email addresses to which you can promote explain how far ranging these benefits can be. When first starting out online income is always a concern but than again so is how you spend your time and even your own motivational level. Having a list will make your efforts easier and more effective. This in turn will give you the added confidence and motivation you need to keep going strong as you establish your online business.