The strength of any company remains in its effective utilization of its manpower. The employees hold the key to the success of the organization’s plans and progress. Hence, it is very crucial for a business leader to know and understand his employee’s views and opinions in order to create an effective business strategy. An efficient way of knowing the employees opinion is through surveys. The employee surveys have been effectively engaged to extract vital and constructive data that aids the progress of the company.

Employee surveys identify potential opportunities for enhancing customer and employee satisfaction. They also play a great role in improving loyalty and customer retention. The feedback survey is a very viable mode of learning directly from the employees about the company’s potential growth and direction. Most often business leaders assume that they know their company’s employees and customers and fail to judge their reaction to new products. This may often lead to employees and customer’s shifting base and resulting heavy losses. The survey offers leaders a method to actually check if their thoughts and views are shared by their employees and customers.

The employee engagement surveys are another effective technique to identify the level of interest of employees in the work and progress of the organization. An engaged employee is more productive and efficient in his work. These surveys offer an insight into employee satisfaction and engagement and are also the key to employee productivity. This in turn leads to customer satisfaction and profitable growth for the company. Surveys also help to identify weaknesses and hidden problems and offer managers the opportunity to provide an effective solution. It also enables the managers to assess and apply smart risk taking maneuvers if necessary.

A 360 degree Feedback survey analyses and points out the involvement and active participation of employees in coordination with their management. It also helps in judging the partnership between the management and their employees and whether they are working in tandem. It also improves the worth of the organization in the eyes of prospective employees, thus building up a reputation in the market. The 360 degree Feedback survey also allows for the manager to judge his own performance and capabilities as viewed by his peers. The anonymity of these surveys allows the employees to answer in all honesty without being afraid.

An organization can opt for survey companies instead of self service online surveys in order to gain better productivity. Most survey companies offer specialized staff surveys to organizations and customize them according to the organization’s needs or demands. The survey by a third party also allows for a degree of objectivity and the view of the organization from a fresh angle as opposed to the view by one within it.

With the help of these 360 degree Feedback surveys, the company can truly chart out an effective business strategy and test the waters of their respective market. It also prevents any manner of complacency from creeping into the organizational process. The recurrent use of these surveys over a stipulated period of time ensures that the company is well aware of the changing trends and demands of their customers as well as their employees. This helps them adapt accordingly.