Sales1Boston and Extended DISC North America Announce Strategic Partnership
- Author Robert Polonsky
- Published July 10, 2010
- Word count 529
At Sales1Boston, we believe that a large part of any company’s success is in first understanding the people who help their business to function. And that belief ultimately demands that we understand the core concepts of human behavior. Our logic is simple; if you can’t understand why a particular individual performs they way they do at their best, or at their worst, then you can’t really understand why your business is either succeeding or, failing.
And so Sales1Boston is proud to announce its new strategic partnership with Extended DISC North America. We were thrilled when presented with the initiative and opportunity to collaborate with a company who has based their module on this basic concept, throughout the world.
The Extended DISC System was designed to present its user with a practical "plan of attack". DISC’s main objective is to equip their clients with the tools and mind-set necessary to enhance the individual, the team and the overall performance of an organization. DISC uses the psychological and functional aspects of human behavior to increase efficiency within an organization or business. Therefore, it only made sense to the staff at Sales1Boston – A Progressive Sales Training and Sales Management Firm – that we join forces with a company who has the ability to further amplify the way we help others.
The Extended Disc system is based on a theory developed in the 1920’s by Carl G. Jung. The foundations of Jung’s theory, outlined in his book The Psychological Types (Die Psychological Types), were further developed by William Moulton-Marstone who then defined a four dimensional behavior map. As a result, a four-quadrant thinking of human behavior was developed.
DISC: Dominance, Influencing, Compliant, Steadiness. This four-quadrant thinking of human behavior, effectively explores a manageable way to communicate with diverse personality types.
Sales1Boston couldn’t agree more with DISC’s theory; when a company is able to understand their employees and customers, they can then begin to improve their communication style. Seems simple, right? And it is, however, DISC and Sales1Boston not only help companies to understand the four basic fundamentals of personality, they also collaborate to help organizations understand that there is no one best way or style of communication. Every style of communication has its advantages and disadvantages and it depends largely on the personalities of those around you.
Sales1Boston already offers client’s successful selling and sales management training by working with companies who are committed to increasing sales performance and organizational effectiveness. Now, we are taking it one step further, to not only enhance sales performance, but to force companies to dig deep so that they can arrive at an understanding of what should be the core of every business’ backbone; their employees. This collaboration will not only afford managers and business owners with a proven conduit for striking sales and revenue targets, it will provide managers and business owners with the tools and knowledge to understand those individuals who will hit those targets.
Our hope is that by providing your company with a better understanding of the game and the players, your teammates will score the winning goal every time!
Robert P. Polonsky is the National Sales Trainer and Founder of Sales1Boston LLC, a progressive sales training firm specializing in sales and sales management training. You can reach us at www.Sales1Boston.com.
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