Local Marketing Techniques Help Promote A Business
Business → Marketing & Advertising
- Author Jeremy Smith
- Published July 16, 2010
- Word count 407
Unless a company is a national or global business, then it probably does not need to advertise on a massive scale, because the majority of their customers will be from the regional area. When a business is first starting out, they are probably are on a very strict budget and cannot afford to spend a huge chunk of money on expensive advertising. But by being creative, they can spread the word about their business without breaking the budget. Utilizing local marketing techniques will gain the company the most exposure for the least amount of money.
A great way to publicize a business, as well as promote a sense of community, is by sponsoring a local sports team. When a business sponsors a team, such as baseball or soccer, they buy or contribute to the cost of the uniforms. In return, their company name or logo is prominently displayed somewhere on the uniform. This is not limited to children's teams either. There are many sport teams for adults, like softball or basketball. Participating in a community event, such as having a booth at a festival or concert, or providing a car or float for a parade, will also show loyalty to the town, while getting the word out about the business.
Giving away free merchandise, like T-shirts and hats with the company name or logo on them, is another way to advertise. The cost of the items is considerably less than purchasing ad space on a billboard. Having free pencils, pens, paper or magnets with the name is another idea. A magnetized sign on the side of a vehicle will get a lot of exposure. With the proficiency of people going green, having a reusable canvas shopping bag with the business name on it is a useful marketing strategy that will also encourage a green lifestyle.
For paid advertising, the best places are the local tabloids, community magazines and the local newspaper. Many regions have a television station that is devoted to local neighborhoods and the businesses within those communities. The ad space is either free or very inexpensive. Some of these stations actually do interviews with the local business owners. There is no need to buy a prime and expensive spot on a national Internet search engine. Many communities have a website with a blog about the events that are going on in the neighborhood. This is the ideal place for local marketing with a business ad.
If you are interested in local marketing or local-marketing, be sure to visit [http://www.local marketing.com](http://www.local marketing.com).
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Building a Winning Strategy: Integrating Digital Marketing into Casino Operations
- Book writing services
- K.K. Kohli Estates - Best Property Dealer in Janakpuri and Vikaspuri, Delhi
- How to Choose the Right Digital Marketing Agency in Utah
- PPC Management Services
- Auto High Ticket Cloaker Review: I Made $1K While Asleep
- Big Business Events Rebrands to Big Business Entrepreneurs: A Bold New Era Begins Amid Rapid Growth and £2.4M Investment
- How Radio Advertising Fits Into A Balanced Marketing Strategy
- Why Instagram is on Top of the List for Digital Marketers: Things Must Know about Instagram
- THE MAVERICK
- What Motivates Me to Do Cooking and Mission?
- What Are Branded Pin Badges and How Can They Help You Elevate Your Business?
- Top 10 SEO Mistakes Process Servers Make and How to Avoid Them
- From Hustle to Mastery: How I Built a Thriving Digital Marketing Business
- Revolutionizing Marketing
- What is Affiliate Marketing and How to Maximize Your Earnings with Affiliate Marketing
- The Top Ways to Use PLR Content Effectively for Your Business
- In-Depth Look at How Commercial Video Production Works
- What Role Do Video Production Services Play in Building Customer Trust?
- Roof Repair vs. Roof Replacement: What’s Right for Your NJ Home?
- Why authenticity is key to social media success
- Why Working with a Certified Financial Advisor Makes Financial Sense?
- How To Harness Social Media And Digital Marketing To Promote Drink Sales
- The Future of SEO in Essex: Trends and Strategies for 2025
- The Ultimate 30-Step Guide to Growing Your Online Business
- Refer-a-Friend: How to Earn Easy Rewards on a Promo Codes Website
- The Smart Guide to SEO Success in 2025: What’s Actually Working
- 8 Best Ways to Promote Your Fiverr Gig & Boost Sales
- Top Web Development Trends Every Business Must Watch in 2025
- Why You Need A Fractional CMO