We live in a world of images, and we are all subconsciously aware of it. There is also a common saying stating that an image is worth more than a thousand words, which tells us about how we trust one another and, overall, how we trust someone or something we do not really know. Furthermore, we will all have to face such problem several times a day, perhaps hundreds, and there is no time to make a decision based on a comprehensive research. In order to solve this problem, images help us a great deal.

Cleanliness is perhaps one of the few variables most closely related to our welfare and, moreover, a variable we all can act upon. Therefore, a commercial cleaning London service that provides a cleaning service which makes a difference as to the quality offered by other competitors will definitely cause a better impression. Such a feeling will not be a mere like or dislike judgement. The information conveyed in such an impression will involve much more than that. It will tell people about cleaning London and how the place is managed. The image shown will no need further explanation. It will say that the place has been meticulously dusted, wiped and mopped, that it is well looked after and that there is someone taking care of the slightest detail endeavouring to offer the highest standards to customers. All this will come down to a flattering sensation which is what customers also pay for when they purchase a product.

It will also enhance the perception of everything inside the venue and will turn people into witnesses that will immediately think of the commercial cleaning London quality whenever they come across any other place of a lower cleanliness status. Thus, what cleaning London is actually doing by this is to shrewdly raise their expectations so that they think of commercial cleaning London on a regular basis.

In a subconscious manner, we are all also aware of this, and it is no surprise to see it reflected in a popular analogy claiming that testimonials for a cleaning company are worth their weight in gold.