Grab Attendees' Attention With Successful Trade Show Exhibits
Business → Marketing & Advertising
- Author Chris Harmen
- Published August 6, 2010
- Word count 523
At trade events, booth staff and attendees alike are short on time. At such a quick-paced event, companies only have a few minutes to gain and keep booth visitors' attention. It is crucial for companies to use their time wisely and be aware of their target audience and demographics, the trends in the industry, and to focus their attention toward meeting their goals of attending trade events in the first place. With such precious little time to waste, those manning the trade show booth have to be direct, content-driven, and creative when designing presentations and sales pitches.
Direct And To The Point
We have all had to sit through rambling speeches where the speaker seems to take forever to make a point. At trade show exhibits, time literally is money. Show attendees aren't there to dawdle over every booth and marvel at the display technology (though you do want to grab their attention with an innovative, eye-catching booth design). Trade show booth visitors have often been sent by their company to form new business relationships and seek out deals. Usually armed with a list of prospective booths to visit, they do not have the time to wait through your long presentation. The booth staff should create short presentations to entice visitors. Make sure you are able to get your main message across - specifically, what products or services your company is focused on selling. Think of a presentation in the 15 to 30 second range. That way, people passing by will hear a large chunk of your message and will be more willing to stop.
Focus On The Content In Your Trade Show Booth
Again, the key is to whittle down the padding and get to the core of the message. Not only do you need to do this, but you also need to figure out what your target audience wants to hear and how they want to hear it. If your business caters to the over-65 crowd, you may want to go with a more traditional approach. But if you offer revolutionary new technological gadgets, consider less conventional methods. If videos are used, they should contain plenty of fascinating graphics that advertise your business. Giveaways at trade show exhibits should also be directly tied to your main message.
Be sure that all the elements of the exhibit work together. It is vital to create a cohesive package. The graphics, display, video and/or audio, and presentation should all focus on whatever specific product you are trying to push.
Be Creative And Interesting
Come up with new ways to attract attention. Have a showstopper dressed up in costume, a giveaway that entices the whole exhibition hall, or an innovative method of spreading the word. Consider having a video or audio message playing in your trade show booth. Include plenty of attention-grabbing graphics, and make sure the key message doesn't get lost in the mix.
It can be hard to stand out from the crowd at trade show booths, but by simply focusing on what is important - the main message or selling point - companies will be able to ensure the show is a success.
Chris Harmen writes for the leading providers of Nashville trade show exhibits, Skyline. They offer consulting as well as a full line of supplies and services for a professional Tennessee trade show booth.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Do Compelling Marketing Pictures Unlock Sales Potential?
- Become an SEO Expert: The Benefits of Certification
- 8 Essential Steps for Hiring and Collaborating with Commercial Photographers
- Marketing Strategies for Mooncake Suppliers: Standing Out in a Crowded Market
- Discover The Hottest TikTok Trends Taking Over Your Feed!
- How Crypto PR Exists Beyond Traditional Marketing
- How To Automate Affiliate Marketing?
- Effective Marketing Strategies for Tradies: Boost Your Business in 2024
- The Dos and Don'ts of Creating Engaging Online Content That Keeps Your Readers Coming Back
- Unleash Your Inner Artist with Google's Mind-Blowing AI Generator!
- The Impact Of Social Media Algorithms On Marketing Strategies
- Redefining Success with a Holistic Approach to Marketing Measurement
- Dong Yuhui being accused of being racist against women because refusal to sell women's underwear.
- Creating Buzz in the Hallways: High School Advertising Techniques That Get Results
- How does social media marketing tie into a digital solution service?
- Custom DVI Cables: Everything You Need to Know?
- Diet Plan for Weight Gain
- Navigating the Dynamic Landscape of Hot Trends in SMM Panels
- Unveiling AI Brilliance: Leonardo Laboratories at the Fore of Innovation
- Unlock Your Career Potential: How Our Digital Marketing Institute Can Propel You Forward in Mumbai
- Social Media Marketing: Harness the Power of Online Platforms for Success
- Growing Your Business Online: How Gardeners Can Utilize Digital Marketing
- Measuring and Boosting ROI Across SEO, Email, & Social Media
- Navigating Challenging Business Conditions: The Power of Strategic Marketing
- Unlock Your Style: Fortnite Skins for Sale
- The Ultimate Guide to Color Grading: Techniques and Tools for Beginners
- Here Are Some Effective SEO Strategies For Startup Success
- How to Create an Effective Business Marketing Plan
- Traditional Direct Print Marketing Isn't Dead: Unveiling Its Untapped Potential
- New Age Student Recruitment: How AI is Revolutionizing International Enrollment