You and I know that the use of free and discount coupons is a great way to get more out of our money. Smart consumers and loyal clients can attest to the huge savings offered by clipping paper coupons or printing web and email offers. In a recession, especially, businesses offer discounts all over the place to try to maintain sales at the pre-recession levels. And opportunist shoppers get out there and get much more for less with coupons.

But in this age of "going green" and paperless technology, you can now expand your frugal living to your cell phone with the use of Mobile Coupons. Text coupons offer up-to-date, location-specific discounts and offers for the products and services you may already be buying or itching to try- just like tradition coupons without the wasted ink and paper.

For customers, text coupons are an easy way to save. Instead of clipping and then forgetting paper coupons, text coupons come right to your mobile phone - you just show the retailer your phone when you are ready to redeem, no toting or printing. If you are a business owner text marketing provides you a 95.

There is now an affordable and charitable way to reap the benefits text marketing has to offer. A new trend called "cause marketing" programs have emerged and promise to be a great new way to save consumers money, help businesses advertise, and raise money for charity all while going green with SMS text marketing.

According to Wikipedia "Cause Marketing or cause-related marketing is a type of marketing involving the cooperative efforts of a "for profit" business and a non-profit organization resulting in mutual benefit. The term is sometimes used more broadly and generally to refer to any type of marketing effort for social and other charitable causes, including in-house marketing efforts by non-profit organizations. Cause Marketing differs from corporate giving (philanthropy) as the latter generally involves a specific donation that is tax deductible, while cause marketing is a marketing relationship not based entirely on a monetary donation."

Whether you are a business trying to stay in front of current customers and broaden your customer base, a charity trying to raise money, or a consumer who wants to save money there is a new cause marketing program called SendSavings that is a win, win, win or everyone who gets involved.

Why are people so excited about cause marketing programs such as SendSavings? With the slackening economy, corporate companies are scaling back on charitable contributions that help aid fund raising efforts and consumers are spending less money and using coupons more and more. SendSavings creates a fundraising channel for nonprofits that lets advertisers reach their supporters in exchange for donations. Charities raise funds, advertisers get their message out, and supporters save money. All with the added benefit of cutting out paper, transportation pollution and cutting back on ink used to print the coupons that are caused by traditional print advertising.