One of the most common questions I get about Acai berry is "Why am I just hearing about Acai drink now"? And, the question makes total sense. If Acai drink is so good for you, and there are such a high number of benefits, why is it such a new product on the supplement scene?

This interest has started suddenly for a couple of reasons. Some of them related to science others related to marketing.

But the first thing that you need to be aware of, is the benefits of Acai berry have actually been known for a long time. Its just that outside of the Brazillian rain forest, most of us had never heard of it.

It has actually been eaten by the people of the Brazilian rain forest for hundreds of years. Research has shown that for the locals, the berry makes up 42% of the diet.

There have always been rumors that the Amazon contained all of the secrets to human health and longevity. But, this dense primitive area has only recently begun to be explored. The exploration is growing however, and every year new scientist enter the jungle to look for the next big discovery.

One of the biggest reasons that it has taken so long for Acai berries to appear on the world market is actually a property of the fruit itself. Immediately after it is harvested, Acai berry begins to break down and lose enzymes. A few days after harvest, the fruit no longer has any value and has begun to rot.

It is only been over the last few years that scientists have discovered ways to preserve the fruit. And allow others the opportunity to enjoy the benefits for themselves.

Next in the list, is marketing and exposure. A couple of years ago a few very big name celebrities discovered its antioxidant power and started talking about it on their shows.

After that, the Acai berries changed from something a few health food nuts knew about, to common information.

Now, many companies have begun marketing the various benefits of Acai berry.

Recent advances in science and communication are what have brought Acai berries out of hiding in Brazil.

New companies are jumping up all over and spreading the knowledge. So make sure you do your homework. There are good companies and bad.

It doesn't matter that you are just hearing about Acai berry recently. But be aware, it has been around for a number of years. Some times, good news, like the news about Acai berries just takes a while to gain speed.