Great E-Commerce Marketing Tips

When you own an e-commerce site, you are in competition with millions of other websites for the time of users on the internet. You have to know how to reach these users in order to bring them to your website so you can sell your goods to them. Does this make e-commerce very difficult to make a profit in? No, all you need is to know how to put together good e-commerce marketing ideas to get the users you need to do business online.

Follow these tips to get the most out of your e-commerce marketing.

1. First of all, take advantage of websites like Twitter and Facebook. Twitter has 100 million users, while Facebook has 400 million. That is more than the population of the United States and while you will not reach all of them, you can reach plenty of them. There are many ways you can reach customers through things like Tweets, fan pages and more. Just get as many followers and friends as you can and begin marketing your e-commerce site through special offers for your followers, fans and friends.

2. YouTube is another great website that you should look at to help become more personal with your customers. Through YouTube, you can show videos of products, offer tips and information about your products and you can even give tours of your office to help customers relate better to you. Putting up weekly deals through video can help you reach more customers than you ever thought possible. A good example of this is the band Ok Go, who put up a music video they made. This video currently has over 50,000,000 hits on YouTube, which helped make the band huge.

3. Work with blogs and other websites to help them promote you. Offer them a portion of the money you make on traffic driven to you from their blogs. So, if you sell a $10 water bottle, you give the blog .50 cents. This may not seem like much but if that blog sends 200 people to your website, which all spend $10; you make $2,000 while they make $100.

4. Use SEO marketing on your website to drive more traffic to it from Google. Search Engine Keyword marketing involves putting articles up on your website and on other article submission sites, which will help get you more business. If you sell hammocks, write articles about hammocks that provide links to your website. Then when someone searches for hammocks, your website and articles come up.