A sales directory can be an extremely useful tool for all call centers looking at a well-rounded marketing strategy. However, unless your business follows the five most important things to keep in mind when looking at a sales directory, then your listing might not have the same kind of impact or produce the kind of results that you would otherwise expect with such an advertising plan. Call centers have grown exponentially in number in the last few years and unless you are able to distinguish your call center from the rest through a clever marketing campaign, then you might get lost in the crowd. Therefore, here are a few things to keep in mind.

1. Find the right directory

Since all directories are not as well placed as they can be or as well promoted as they should be, it is crucial that you find a sales directory that has high visibility and offers the kind of exposure for which you are looking. Finding the right directory also means making sure that you choose a directory dedicated to your area of business. If you have call centers operating around the world, then the best sales directory for your marketing needs is one dedicated to call centers.

2. Listing it right

Knowing how to list your business properly is a very important part of a successful listing. You should have, not only your business name and your contact information, but your should also have your company’s logo, pictures of the services or products you offer and a direct phone number. As well, it would be good to include all of the services offered by your call centers.

3. Traffic, traffic, traffic

Try to find a sales directory with a very high traffic volume. Although it might seem odd to say this, unless a directory can generate high traffic, there is no way that anyone will see your listing. Therefore, it is very important to see the kind of traffic numbers that a site can pull in before signing up for any listing – free or otherwise.

4. Knowing when to list

Yes, it is true that any publicity is good publicity, but knowing when to list your company is also something that should not be neglected. Unless you are able to handle the kind of influx of consumers that will most likely be generated by your listing, it is best not to go through with it. Hear me out on this one. If you list your company before you are ready to take on new customers, then you might find yourself in the unsavoury situation of having to turn down customers or not being able to meet the orders or demands that are being made of you – neither is good for business. Listing your company in a sales directory should only be done when you know that your business is ready to handle extra volume and you are ready for growth. While some businesses thrive by just growing without any kind of preparation or plan, they will experience far greater growing pains that a business that is well prepared for the increase.

5. Make it easy to read

Remember that people who are looking for a service or product are not interested in complicated blurbs that they have to read. Make your listing as easy on the eyes as possible. Incorporate graphics, have bullet points – and make it so that people will want to call you.