First of all, internet article marketing is a strategy and every online business needs some sort of marketing strategy to promote their websites, blogs, products and services. If you have your own product or an affiliate product, sales or conversions are what you set your sights for. Implementing internet article marketing is one of the most effective ways for you to achieve this.

Ask yourself, "What do you think is the best way to advertise and promote your online business? Well, if you have a large budget set aside specifically for advertising purposes then the possibilities are endless. However, if your budget is tight, or you don’t feel comfortable spending a huge amount of money on promotional methods, then internet article marketing is something that you really need to consider.

In terms of finding a low cost and easy method of advertising for your online business. Consider that internet article marketing has proven itself over the years to be extremely effective in generating targeted website traffic for countless numbers of online marketers. Using articles to promote your website and products is nothing new; this method has been around since the web first started.

So, what is the best way to get started with your promotional efforts? Figure out exactly what area or niche market that you want to focus your attention on. Do some research and check to see that the proposed audience will have an interest in the products or services that you are offering. This will save you time and effort and it will also ensure that you are promoting something that people are actually interested in.

This is also the time when you should be performing keyword research and targeting the search terms that people are using to find information that relates to your niche. Keywords and keyword phrases need to be used within the content of each article that you write. Targeted website traffic will come from optimizing your articles by adding keywords and keyword phrases that the search engines will pick up on.

Next, make sure that your article content is original and provides informative details and tips that relate to your website or niche theme. Your articles have the ability to show you as an authority or expert within your chosen niche. But, to do this your articles must give readers the information and answers that they are searching for.

Once you finish writing your articles and performed a spelling and grammar check it is time to submit them to online article directories and ezines. This is where you will have the chance to promote your website by using the author bio box or resource box. In the bio box you will be able to place a link back to your website.

This link not only gives your readers the chance to click to visit your website, but the link also counts as a backlink or one way link. Backlinks are very important as they help to build your search engine rankings which will also benefit you by getting targeted website traffic. Make sure that you read the guidelines of each directory as some will allow up to four links within the bio box and each one counts as a backlink for your website.

So, why promote your website with internet article marketing? Basically, it is an inexpensive way to advertise and create awareness for your site. It also will generate targeted website traffic as the keywords and keyword phrases that you use in your articles are in direct relation to the search terms that people are using.

Your website also benefits in the search rankings as you build backlinks from those articles that you submit to online article directories.