Chris Canham Part 2

A variety of Real Estate here in Canberra will opt for buying their normal digital camera and go and take shoots themselves without any real idea on what is good composition, the right angles, making use of Light no matter whether it be Strobe, suitable or a mix of both but to be fair I don’t see big harm in this guidelines as it is a simple and easy statement I regard by the agent that if they will not pay out a expert for representation of a vendors house to current market, at what is a realistically lo Ball figure selling price wise then the vendor might ask the question—"Where else are they cutting corners on the sale of my property"

Try and Document for Real Estate Aims as many rooms, angles and key exterior shots of the property and usually remember that if you are charging a ridiculously reduced selling price then all that will present itself at the end of the day is more and more work at a bitterly set figure and the potential downfall of what can be rewarding work both fiscally and creatively and a burnout at the other end wherever you are performing mass numbers of dusk work photography for no money and missing your dinner at home (and loved ones time)

Agents will always do all and obtain the absolute lowest dollar figure for your work which in my expertise creates a conundrum as there is their personal reference frequently to the "Highest Levels of service standards and professionalism" but don’t want to pay another professional in another industry what they are worth--- I believe that the reason for this is that many so called "professional photographers" don’t really have a grasp on any element of what it means to be and produce professional standards of work and will therefore undercut the market to get in to a job or 2.

My advice to agents is keep in mind your commission is astronomically bigger than the heading rate for a provider-picture creation-"image being everything" and the actual revenue pitch for buyers and for Canberra Photographers to charge what they are well worth.