Email Marketing for Salons and Spas
Business → Marketing & Advertising
- Author Dan Forootan
- Published August 28, 2010
- Word count 477
If you have a salon or spa, email marketing can help you retain current clients, promote new products and services, as well as solicit new clientele while maintaining a high return on investment. Through email marketing software, you can send targeted emails that are automatically sent to your email list, providing you with the marketing you need without substantially raising your marketing budget. Whether you are sending email newsletters, sales promotions and coupons, or appointment reminder notes, email marketing software can provide you with the tools you need to grow your customer base.
Email marketing is a fantastic way to make your clients aware of your promotions and specials. Periodic emails can be automatically sent to your client list without having to have a staff member dedicate an entire day to sending out personalized emails. By harnessing the technology of advanced email marketing software, you can simply produce ONE promotional letter, flyer or even email newsletter, that the software then personalizes based on the information you gave in your original database.
As with many businesses, salons and spas rely on return clients and positive word of mouth advertising. If Monique enjoys her experience at the spa, she can tell a friend. Make this interaction a little more focused by sending regular emails to your clients. Now one or more happy clients can simply forward your email to a friend, allowing them to get all your promotional information as well as your contact information – solidifying this cold lead and changing it into a possible new client.
Another beneficial aspect of email marketing is the ability to send out reminder emails for appointments. When a client books a follow up appointment, your staff simply updates the database and the email marketing software will automatically send a reminder note prior to the appointment. It can even send multiple emails - one a week prior and then an additional email the day before, highlighting additional services available the day of the appointment. If a client hasn’t booked another appointment, a friendly inquiry letter can be sent to try and bring them back to the salon.
Email newsletters are effective tools for both salons and spas, as well. You can use them to promote your products and services while also providing a place to tell amusing or personal stories about your staff, making your clients feel like they are a valuable and treasured member of the salon. Useful beauty or styling tips can also make the newsletter something clients will be looking forward to reading each month.
Key marketing targets that can be reached with email marketing include:
-
Retaining current clientele
-
Promoting products and services
-
Soliciting new clients
With the addition of email marketing software, you can increase your client base without breaking your budget. Reap the rewards that the internet can provide with effective email marketing campaigns.
Dan Forootan is the President of EZ Publishing, which specializes in helping businesses harness the power of the Internet for marketing. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable & dependable email marketing software for creating, sending & tracking email newsletters.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Do Compelling Marketing Pictures Unlock Sales Potential?
- Become an SEO Expert: The Benefits of Certification
- 8 Essential Steps for Hiring and Collaborating with Commercial Photographers
- Marketing Strategies for Mooncake Suppliers: Standing Out in a Crowded Market
- Discover The Hottest TikTok Trends Taking Over Your Feed!
- How Crypto PR Exists Beyond Traditional Marketing
- How To Automate Affiliate Marketing?
- Effective Marketing Strategies for Tradies: Boost Your Business in 2024
- The Dos and Don'ts of Creating Engaging Online Content That Keeps Your Readers Coming Back
- Unleash Your Inner Artist with Google's Mind-Blowing AI Generator!
- The Impact Of Social Media Algorithms On Marketing Strategies
- Redefining Success with a Holistic Approach to Marketing Measurement
- Dong Yuhui being accused of being racist against women because refusal to sell women's underwear.
- Creating Buzz in the Hallways: High School Advertising Techniques That Get Results
- How does social media marketing tie into a digital solution service?
- Custom DVI Cables: Everything You Need to Know?
- Diet Plan for Weight Gain
- Navigating the Dynamic Landscape of Hot Trends in SMM Panels
- Unveiling AI Brilliance: Leonardo Laboratories at the Fore of Innovation
- Unlock Your Career Potential: How Our Digital Marketing Institute Can Propel You Forward in Mumbai
- Social Media Marketing: Harness the Power of Online Platforms for Success
- Growing Your Business Online: How Gardeners Can Utilize Digital Marketing
- Measuring and Boosting ROI Across SEO, Email, & Social Media
- Navigating Challenging Business Conditions: The Power of Strategic Marketing
- Unlock Your Style: Fortnite Skins for Sale
- The Ultimate Guide to Color Grading: Techniques and Tools for Beginners
- Here Are Some Effective SEO Strategies For Startup Success
- How to Create an Effective Business Marketing Plan
- Traditional Direct Print Marketing Isn't Dead: Unveiling Its Untapped Potential
- New Age Student Recruitment: How AI is Revolutionizing International Enrollment