Author's articles
How Important Is Personalization To Your Email Marketing Campaign?
By Dan Forootan · 12 years ago
This question has a short, simple and direct answer: VERY! The old expression "you never get a second chance to make a first impression" is more applicable to email marketing campaigns than just about anywhere ...
Tips to Create Effective Email Announcements
By Dan Forootan · 12 years ago
Email marketing is a cost-effective way to successfully reach your current customers as well as to encourage new customers to visit your website. By using email marketing software, you can customize pre-existing templates to meet ...
Tips for Creating a Successful Email Marketing Newsletter
By Dan Forootan · 12 years ago
Email marketing newsletters help you stay in touch with your customer base, keeping them engaged in your company and interested in your products and services. Email newsletters help you not only focus on your company ...
It’s Time for Spring Cleaning for Your Email List
By Dan Forootan · 12 years ago
As the winter snow melts away, the spring flowers begin to grow and everyone begins their annual spring cleaning. This is the ideal time to clean out your email marketing mailing list. This list is ...
Use Your Email Marketing Software to Its Fullest Potential
By Dan Forootan · 12 years ago
Email marketing is a cost-effective marketing strategy that can substantially increase website activity, store activity and sales. With email notifications, reminders, discount coupons and email newsletters, you can keep your current clients informed and intrigued ...
Select the Right Words for Your Email Subject Line
By Dan Forootan · 12 years ago
Your email subject line is the key to a successful email marketing campaign. While email marketing software can help you create beautiful newsletters, effective announcements and discount notifications, as well as engaging email reminders, if ...
Ensure That You Know Where Your Email Is Going and Who Sent It
By Dan Forootan · 12 years ago
Have you ever seen your company’s name in the sent field for an advertisement for products that aren’t yours and could damage your reputation? Worse than landing in the spam folder, finding out that your ...
Email Marketing For Restaurants And Hotels
By Dan Forootan · 13 years ago
The restaurant / hospitality industry would benefit greatly from using email marketing software. Email marketing offers many advantages that other forms of advertising do not offer. Sending out new menu items, prepare-at-home recipes, and money ...
How Email Marketing Can Increase Tickets Sales
By Dan Forootan · 13 years ago
Many sports and recreation facilities are facing some serious competition when selling tickets to their events. How do they stay relevant and reach their target market without breaking their marketing budget? Email marketing can help ...
Email Marketing for Non Profit Organizations
By Dan Forootan · 13 years ago
In this economic climate, finding the necessary backing to sustain your operation is one of the biggest problems for any non profit organization. Through the use of email marketing, many non profits are finding a ...
Email Marketing for Salons and Spas
By Dan Forootan · 13 years ago
If you have a salon or spa, email marketing can help you retain current clients, promote new products and services, as well as solicit new clientele while maintaining a high return on investment. Through email ...
Email Marketing Deliverability Guide
By Dan Forootan · 13 years ago
The biggest obstacle for most email marketers is generally message delivery. Messages that are either blocked or sent to a ‘junk’ folder by the ISPs (internet service providers - who manage incoming mail for their ...
Social, Mobile and Email Integration: Maximizing Your Digital Marketing Mix
By Dan Forootan · 13 years ago
When marketers evaluate all of the digital communication channels at their disposal, they’re faced with a rich array of choices including the latest in social and mobile marketing. Social media marketing includes participation on social ...