Create Your Own MLM Training Material
Business → Marketing & Advertising
- Author Carl Willis
- Published August 30, 2010
- Word count 509
Who says role playing is just for kids? Simulation is one of the greatest ways people absorb and retain information. With that understanding, it is no wonder that role playing is one of the greatest resources of MLM training material. Sadly, too much of our network marketing education is accomplished through class room style lecture and if it is really dynamic, it is lecture that includes a Powerpoint presentation. Unfortunately, studies show us that this type of learning generally has a low rate of retention, while the hands on qualities of role playing are much more lasting and permanent.
A good place to begin deals with the fundamentals of the business. One training scenario might cover presentation of product. Choose a product from the product line of your network marketing company and have one distributor do a product presentation of that particular produt with another distributor. When the distributor finishes, have the other distributor critique such things as presentation of features and benefits, confusing words or statements, distracting personal habits and other things that can either help or hinder in the presentation process. In another training session have a distributor present the network marketing opportunity to the another distributor. The same types of evaluations would be done at the end of the presentation. When one distributor has finished their presentation, the two distributors would switch roles.
The best training material most often comes from the real life encounters that distributors are having in the course of their business. Your training sessions should focus on addressing those real life encounters. At the beginning of your training session ask your distributors to suggest a situation or encounter that has been challenging for them. Once you have determined the scenario you want to teach from, have the person who gave that example join you in the role play. Most often these real life examples will revolve around objections to either the product or opportunity presentation. During this training session, you would want to give 3 or 4 solutions for overcoming the objection that has been presented. Another direction for this approach would be the soliciting of recommendations from other distributors in attendance, of how they would deal with the objection.
When it comes to role playing simulations, there really is no limit to the amount of great training that can come about from these sessions. You can even take these sessions beyond the sales process and into the team development aspects of the network marketing business as well. An example of this would be a conversation with a distributor who seems to have lost their drive for the business. In another scenario, you could role play another conversation with a distributor who has been close to a new level of achievement, but just can't seem to quite make it.
Remember, the more you role play, the more internalized the fundamentals of the multi level marketing business will become for you and your distributors. Other than actual field experience, there is no greater MLM training material available than the role playing of real life examples.
Effectively training an MLM downline requires a thorough knowledge of the proper fundamentals and skill sets. Let Carl Willis teach you the business building tactics that are necessary for success in your network marketing business.
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