4 Secret Selling Techniques You Must Implement
Business → Marketing & Advertising
- Author Doyle Ingram
- Published September 4, 2010
- Word count 503
Are you tired of working long hours and not making the kind of money you deserve?
In this free sales training article, I'll share with you 4 selling tips that work wonders!
- Make It Easy
There's an old adage that says variety is the spice of life, but in reality, too many choices can lead to indecision and procrastination. We all know what happens when customers procrastinate... they don't buy.
When a customer walks into your business ready to purchase, (or lands on your website) and suddenly sees several options he didn't know were there, he'll stop then decide... which one? Your job as a business owenr is to help your custoemr come to a decision. Either she will buy, or she won;t, but you have to help her make the right decision for her.
Make it easy for your customers to decide... yes, I'll buy it... no I won't buy it. Yes and no decisions are a lot easier to make, and are more likely to put cash in the drawer.
- Offer Several Ways To Buy
Too many choices can overwhelm customers and cost you sales, but options of how to buy open up avenues for customers to purchase the product they've decided they need. They say there are different strokes for different folks... your customers don't all use the same methods to buy. It just makes sense that if the method they prefer is available, they'll be more likely to take advantage of it.
Convenience it the key to attracting buyers in today's fast paced society. What will be the fastest and easiestw way for them? Credit card, phone, fax, Internet, check or cash?
- Keep it Simple
You know the frustration of spending 10 minutes pushing buttons on the phone just to get through a pain-in-the-neck voicemail system.
Don't frustrate your customers with intricate ordering processes. Most likely, they just want to place the order in a few minutes and be done. If they feel frustrated, they'll go elsewhere, or just abandon the idea altogether.
- Time of purchase Upsell
One of my favorite online printers always closes the sale with a special deeply-discounted buy that is available only at the time of purchase. I wouldn't call myself an impulsive shopper, but it stops me in my tracks every time. And it's usually such a good deal that I go for it.
How many items would your customers buy if you were to follow up every sale with a special offer? I'll tell you: 30-60% of the time they will buy if you make the offer sweet enough. It's amazing! The products you offer don't even have to be yours... and you can still make a profit!
Think about it... what other related product or service would benefit your customers? It's as easy as 1, 2, and 3 and very profitable too!
Boosting your sales revenue and small business profits isn't as tough as it sounds. Implement these 4 simple selling techniques, and watch your sales steadily climb... and just think... they didn't cost you a penny!
As an Accelerated Revenues Specialist, and also referred to as the "Revenue Rescuer", Suzanne Doyle-Ingram has a knack for seeing hidden sales opportunities for small businesses as well as the experience and wisdom to convert them into instant revenues! At www.suzannedoyleingram.com
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