Multi level marketing has the potential to be highly rewarding and enjoyable when you master the art of MLM sales. People cringe when they hear the word "sales." Their minds envision the stereotypical strong arm sales person who wears down their prospects until the sale is made. Fortunately this is more stereotype than truth. The sales process is rewarding to both the network marketer and the prospective customer or distributor when it is done correctly.

Building rapport is the first portion of the sales process. It is important to build rapport with your prospective customer prior to your product or opportunity presentation. Building rapport uncovers common points of connection, but it also aids in the discovery of the prospect's felt needs. A good sales person is always on the lookout for clues that identify those needs. In the case of network marketing this might include discussion of dreams, goals and aspirations. It may also include discussion of a problem or challenge the prospect is facing that can be met or overcome by the product or service that you represent.

Once rapport has been built, it is time to make your sales presentation. The presentation should be focused upon the felt needs of your prospective customer, not on the product itself or your business opportunity. The presentation of product and company should respond to the the expressed and uncovered needs of the individual. As a result, your presentation will focus more on benefits instead of features. Although the technical specifications of a product or business are important, the benefits provided by those features are of much greater value in the mind of the prospect. If at all possible allow the prospect to experience your product or service through touch, sight, hearing or other sensory means. Hands on experience is much more persuasive than a simple oral presentation.

During the presentation it is critical that you seek agreement from your prospect on the areas presented. These agreement points are often referred to as "trial closes." The more points of affirmative agreement that are made, the easier it will be to transact the sale. These points of agreement should again be focused upon the benefit your prospect will receive. Ask your prospect for their opinion as they interact with your product, service or opportunity. Invite them to envision themselves using the product and how it would make them feel. Ask them to articulate those feelings to you. It is important that you stay clear of questions that can be answered with a simple yes or no answer. Elaboration by the prospect gives you greater information to work with.

Once your presentation is complete, simply ask for their business. Too many network marketers are simply afraid to ask: "Can I have your business today?" Be prepared for objections at this point. If you have laid a solid foundation with your presentation, the objections may be very minimal. When an objection is raised, clarify the objection to make sure that you are understanding it correctly. Confirm the nature of the objection and then address the objection with benefit statements. Once the objection has been answered, simply ask for the prospect's business once again.

Fear is the greatest hindrance to mastering the art of MLM sales. By putting these steps into action, you will quickly overcome any fears you may have in your network marketing sales presentations.