Technology has changed the way we live, the way we communicate and most importantly the way we do business. In the 80’s there was one simple rule of sales: A.B.C. – Always Be Closing. But things have changed, and now it’s A.B.E. – Always Be Evolving. Businesses have to keep up with the times, and the times they are a changing faster than ever, what with the blagosphere, the twitterverse and the massive online community Facebook, people are constantly exploring new ways to communicate. And as always, with new channels of communication comes new channels for business.

It used to be that if you had a great product it could sell itself, but not anymore. Sales and marketing have evolved into a complex array of techniques and strategies that take place in numerous different mediums. If you have a product or service that you know people need, it would only seem natural to set up a sales team and have your people start hitting the phones. But the modern truth of the matter is that it’s just not that simple. Before you go out and sink countless greenbacks into a sales force that is more likely to fail than not, you should think about partnering with a professional sales service that can effectively market your product in today’s vast commercial landscape.

What’s that you say? selling a product is easy and you don’t need an outside company to help you? Well, it might seem like a no-brainer, but sales is actually an extremely complicated field that requires expert negotiation and problem solving skills to navigate its waters. If you want to see measurable success, partnering with proven sales professionals is the best way to go. We are not talking about hiring a bunch of telemarketers in Bangalore to make cold calls to random residences at dinner time. A truly experienced sales force does the necessary research to turn what would otherwise be cold leads into piping hot business opportunities. They understand the necessary investment in client relationships that result in continual revenue. They can create a sense of urgency that drives the client to sign right then and there, all the while without seeming desperate or needy. Most importantly they can consistently turn leads into sales. Proven sales professionals are able to do this only through years of experience, not just because they are selling a useful and ingenious product.

Even though some people might think so, you can’t just grab a list of names and numbers, pick up a phone and call yourself a salesman. There are certain skills that people in sales acquire over time that may not seem obvious to those new to the game. For starters, a true sales professional is always calm. That calmness transfers into prospective clients and makes them feel at ease. At the same time people in sales most always maintain an air of confidence. If your sales people exude a feeling that working with your company is not the absolute best decision a lead can make, your sales people will not close. If you start a team from scratch made up of sales novices, chances are the first time they hear a lead say "no," they will give up and move down to the next name on the list... I can’t even begin to explain what’s wrong with that scenario. Bottom line: If you don’t already have a sales team in place that can take a "no" from a client and turn it into a close, don’t waste your time trying to assemble one, partner with one.