Monetising your blog is a great way to make some extra cash whilst doing something you enjoy. The problem however, is doing it in a way that doesn’t annoy your readers and cause them to lose interest in what you’re saying.

Popular advertising methods include pay per click and pay per action. Both these forms involve the user clicking on an ad, which is displayed on your blog, and in the case of cost per action, performing a second action after they have clicked through. The trouble with both these advertising methods is that the ads can be too general and not focused enough on your target group. This means your click-through rates will be low and you’ll get less for each click. These ads can also annoy visitors to your blog, as they are often visually overwhelming and tend to be placed in the most prominent positions, making them hard to ignore. Both pay per click and pay per action can therefore be ineffective and irritating ways of monetising your blog.

A better way of making money from your blog, and one that involves least effort on the blogger’s behalf, is by writing paid content. This allows you to earn some extra money whilst writing articles about your favourite topics, in other words, doing your normal blogging activities. It’s not unethical, as has been argued by some critics, as there are numerous rules and guidelines put in place to stop agencies determining how a blog article is written.

Bloggers sign up to a blog marketing network and specify what sector their blog falls under. Once you’ve indicated your chosen sector, you can control how and what you write about within that area. Providing the blogs are matched to a relevant sector, agencies will pay you to write the blog, mentioning one or two keywords throughout the course of the blog. The keywords tend to be related to the services the agency provides and only need to be mentioned once every 100 words – which is only 4 times in an average 400 word blog.

Agencies cannot force you to change the design or layout of blog and you can make up to £30 per article by monetising your blog. Given that you can write unlimited blogs, and link each to a different agency, there is the potential to earn significant amounts. All for just writing about your favourite things.